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9.1 Scripts

Having consistent, professional scripts ensures our messaging is warm, approachable, and effective.

  • Door-Knocking Script: Introducing ourselves, event invitations, seasonal updates.

  • Follow-Up Script: After events or mailer responses.

  • Phone Script: Checking in with leads tagged “Beacon Hill Farm.”

  • Objection Handling: Common neighbourhood objections (e.g., “We’re not moving anytime soon”).


9.2 Checklists

Checklists ensure nothing gets missed during execution.

  • Mailer Checklist: From theme selection to tracking results.

  • Event Checklist: Supplies, signage, promotion, follow-up.

  • Website Post Checklist: Content drafting, SEO, publishing, promotion.

  • Social Media Checklist: Image, copy, hashtags, scheduling.


9.3 Templates

Templates keep design and messaging consistent across campaigns.

  • Mailer Templates (seasonal, event invites, market updates).

  • Social Media Graphics (Canva templates with brand fonts/colours).

  • Event Flyers and Posters.

  • Partnership Proposals (one-pagers for approaching businesses).


9.4 Event Resources

Supporting materials for in-person presence.

  • Beacon Hill Pop-Up Kit: Tent, signage, tablecloths, giveaways.

  • Signup Sheets: For raffles, volunteers, or contact info.

  • Volunteer Guidelines: Clear roles and expectations for community helpers.


9.5 Training Materials

Farm-specific training for team members.

  • How to Tag Leads in Follow Up Boss.

  • How to Post in the Beacon Hill Facebook Group.

  • How to Track Farm Metrics in EOS ONE.

  • How to Capture and Share Event Photos.


9.6 Glossary of Terms

A shared vocabulary reduces confusion and makes onboarding easier.

  • Farm: A defined geographic area where we focus lead generation and brand presence.

  • Stacking Effect: Coordinating activities so they reinforce each other.

  • Touchpoint: Any time a resident interacts with our brand (mailer, event, social post).

  • Follow Up Boss Tag: CRM marker used to track leads from the farm.

  • Pop-Up Event: Small-scale, quick-to-launch event (e.g., ice cream giveaway, park meetup).


✅ This section makes the farm plug-and-play: scripts for talking, checklists for doing, templates for designing, and glossaries for clarity.

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