Lead Source: Young, urban adult in Ottawa looking online to purchase their first home between $400k-1.2M “Chloe”
Source: Prizm Analytics
Income: Household Avg 90k.
Family life: Very young singles & couples.
Location: Urban sectors.
Go out with friends to local eats/drinks (bars, dance clubs, art galleries and music festivals).
Active in social issues.
Shop at Sephora, Lululemon.
Will pay more for environmentally friendly products.
What they read: Time Magazine, Narcity Canada.
What social media are they on: Tiktok, Instagram.
Social Media Paid Ads (to build brand awareness - demonstrate involvement in similar interests?), Open Houses, Sponsor or host a dog adoption day at the local park, booth at home shows.
Social Media Contests
Farming in high rental buildings.
Offer help in renting during first flyer event.
Second flyer - a more direct ask with good offers (e.g., free home inspections while you look for a home).
Try it for 6 months for one building and then add another one.
Booth at a wedding fair.
First time homebuyer seminar at the building’s event space.
Assistant to set up events and manage farming.
Showing agent? - to reduce time investment per client.
Uncertain - needs Nick’s magic touch.
Flyers & Distribution
Time invested into volunteering
Social Media Paid Ads
Social Media Contests ($100-300 per contest)
$0 for FUB
Unsure - needs Nick’s magic touch.
How many leads are you going to get and how many deals over the next 6 months?
6 closings reached.
200 leads acquired.
Total dollar cost?
$7,500 GCI per lead ($600k sale price - 50% to team).
Would these leads count as part of my database?
$45,000 GCI Total
$__ cost per lead ($ Expenses/# of leads)
$__ cost per closing ($ expenses / # of closings)
How can I scale this system over time?
Add new clients to repeat and referral program
Greater ad spend
More frequent social media contests
Larger or more frequent events
Larger area of farming