Summary
Targeting downsizing seniors. Her name is Peggy.
My Lead Source: Senior in Ottawa looking online to downsize with bungalows/condos under $800k “Peggy”
Age: 60-100
Sex: Female
Income: Retired
Location: Anywhere in Ottawa or aging neighbourhoods in Ottawa (e.g., Sheahan Estates, Manotick, Beacon Hill North)
Activities: Walking/running, gardening, playing sports (golf, tennis).
What they read: The Globe and Mail, online news.
What social media are they on: Facebook, Youtube.
Lead Channels
Door knocking, Farming, Open Houses.
Second Lead Source: GenZ adult in Ottawa looking online to purchase their first home between $400k-1M “Chloe”
Age: 23-27
Sex: Female
Income: Household 80k-150k
Location: Central-Eastern Ottawa.
Activities: Go out with friends to local eats/drinks, eat out at local restaurants.
What they read:
What social media are they on: Tiktok, Instagram.
Lead Channels
Social Media Paid Ads, Door Knocking, Open Houses, Sponsor or host a dog adoption day at the local park, booth at home shows.
High rental buildings - flyers drop off. Try it for 6 months for one building and then choose another one.
If she’s engaged, booth at a wedding fair.
First time homebuyer at the building’s event space.
Door-knocking first time helping her rent.
Second door-knocking a more direct ask with good offers - free home inspections while you look for a home.
Leverage
Expenses
Projections: How many leads are you going to get and how many deals over the next 6 months?
Make it conservative.
6 closings.
200 leads.
Calculations
45,000 GCI Total