2024 AP - Prioritize remarketing and lookalike audiences (incomplete) {{ currentPage ? currentPage.title : "" }}


Targeting options for online marketing are broad, which result in many bad leads. One way to get around Meta and Google’s restrictions and get better leads is by using lookalike audiences. In short, this is done by uploading a list of our existing clients to the advertising platforms and creating audiences that include and/or find viewers similar to those lists.


Custom audiences must be uploaded to:

  • Meta

  • Google Ads

  • YouTube

Documenting “how to” with screenshots in the wiki.

Due Date

December 31, 2023

Team Members

Hannah is responsible for this.

{{{ content }}}