Summary

In a large organization, the Chief Executive Officer would be responsible for strategic decisions as well as sales and marketing. In our business we call those types of tasks CEO tasks.

Importance

CEO tasks are the most important tasks to the overall health of the business. Without sales and new clients, we have no income and no business. Therefore we need to think of CEO tasks as being 80% of the priority even though they may only take 20% of the time spent.

Examples

• Giving a listing presentation to a seller lead

• Hosting a new buyer education seminar

• Running a Facebook Ad

• Publishing a blog post to educate potential clients

• Hosting a client event

• Sending a print or e-newsletter to past clients

• Answering questions on Reddit in the r/Ottawa forum