In a large organization, the Chief Executive Officer would be responsible for strategic decisions as well as sales and marketing. In our business we call those types of tasks CEO tasks.
CEO tasks are the most important tasks to the overall health of the business. Without sales and new clients, we have no income and no business. Therefore we need to think of CEO tasks as being 80% of the priority even though they may only take 20% of the time spent.
Giving a listing presentation to a seller lead
Hosting a new buyer education seminar
Running a Facebook Ad
Publishing a blog post to educate potential clients
Hosting a client event
Sending a print or e-newsletter to past clients
Answering questions on Reddit in the r/Ottawa forum