Paid Promotions Guidelines {{ currentPage ? currentPage.title : "" }}


Guidelines for audience, amount, duration and timing for typical posts by our team.

  • What are we advertising? Type of post

  • Amounts we’re typically spending

  • How long will it run for

  • What is the logical start date

  • Audience

Types of Paid Promotions

General Best Practices

  • Have a plan for each type of post

  • Use the best practices for each type of ad that we’ve created as a team.

Chart of Types of Ads and Spend Amounts

Link here goes to Google Sheet in team drive, restricted to team members (link should not be public).

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