For Buyer Specialists - How to organize people into categories in order to lead generate.
As Gary Keller explains in The Millionaire Real Estate Agent and David Greene explains in SOLD, people are not yet leads and can be divided into those we have met already and those we have not met yet.
Examples of Met:
Our Sphere of Influence that includes people that know us personally, and may or may not know us as Realtors.
Vendors such as photographers, stagers
Local businesses that we patronize
Examples of Not Met:
Parents at our kids’ activities
Our Social Media Audience
Community members on our Facebook groups or community events
Other teams in our sport leagues