Buyer Specialist - People - How to Organize People to Reach Them {{ currentPage ? currentPage.title : "" }}


For Buyer Specialists - How to organize people into categories in order to lead generate.


As Gary Keller explains in The Millionaire Real Estate Agent and David Greene explains in SOLD, people are not yet leads and can be divided into those we have met already and those we have not met yet.

Examples of Met:

  • Past clients

  • Our Sphere of Influence that includes people that know us personally, and may or may not know us as Realtors.

  • Colleagues

  • Vendors such as photographers, stagers

  • Local businesses that we patronize

Examples of Not Met:

  • Parents at our kids’ activities

  • Our Social Media Audience

  • Community members on our Facebook groups or community events

  • Other teams in our sport leagues

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