This phase starts once the Seller agrees to list with us, and ends once the MLS listing begins.
1) If the listing agreement is not yet signed:
Lead notifies Sellers that we are preparing the listing paperwork. Asks if they have any questions.
Admin - calls clients to gather any missing information on the property or on the Sellers themselves:
FINTRAC info for Sellers (copy of ID and Job Title/Employer)
Their full contact info, including on email address for each Seller who will be signing.
Property Tax amount
Admin prepares the listing for signatures. Key things to remember:
Four forms are needed in total:
1) Working with a Realtor
2) Listing Agreement
3) Schedule A to the Listing Agreement (Data Sheet)
4) FINTRAC Individual Identification Records (one for each Seller named on the ownership)
http://vid.us/ehnx29 (Video tutorial on how to find these documents)
Commission - 5% total, or “4.5% if Listing agent represents buyer, not in multiple offers.”
Listing Period = 6 months - 1 day
Schedule A - Include:
Roll # (ARN# 15 digits)
All these can be found on Geowarehouse
FINTRAC for Sellers - Must include as much detail as possible, including Job Title and Employer’s Name. If a Seller is retired, say what company they retired from and what their job was.
Working with a Realtor - Don’t forget this.
Admin uploads the listing agreement forms to Faltour for electronic signatures.
Lead notifies Sellers once forms are all successfully uploaded.
Admin changes listing from “kit” to “exclusive” or “active” once the property is listed.
2) Once the listing agreement is signed:
Lead or Admin arranges pick-up or drop-off of extra keys for lockbox and hangs iBox
Check with owner (or condo if it is a condo) as to where the iBox can be hung
Lead or Admin introduces stagers via email and Sellers coordinate when they will meet with stagers.
Admin arranges for Photos and iGuide tour with photographer.
We typically shoot photo with iGuide floor plan and video.
Let Sellers know when to expect photographer and what the procedures will be:
Sellers can choose to be home or not
This is the cleanest the house should be, since this attracts buyers to see the home in person
Lights should all be on
Blinds and curtains should be open
Cars should be out of driveway
We don’t photograph unfinished storage areas or garages, these can be messy and the Seller doesn’t need to worry about them.
Admin orders a sign to go up in front of the house (may not apply to condos) for the listing start date.
Admin pre-loads data into Matrix if it is an MLS listing.
Admin creates feature sheets.
Admin writes first draft of blog post for the listing.
Property photo as header
Admin creates ads for the life cycle of the listing and puts them in the listing folder in drive.
Admin checks with Nick to make sure that he is happy with all copy and creative (Matrix, feature sheet, ads)
Admin checks with Seller to make sure feature sheet is accurate and Seller is happy with it.
Admin invites Seller to follow us on Social media so that they can share ads for the listing
FB page, Instagram, Twitter, LinkedIn
Admin verifies with Seller what will be the best day(s) for the first open house.
Admin prints colour feature sheets for in-house, and black-and white for sign holder.
3) If it starts as an exclusive listing (non-MLS):
Go to the instructions on exclusive listings.
3b) If it starts as a “regular” (MLS) listing:
Go to the instructions on MLS listings.