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Nick Fundytus Realtor Wiki
  1. Overview
    1. Positions
      1. Marketing Administrator
      2. Buyer Specialist
      3. Content Creator
    2. CEO Tasks
    3. COO Tasks
    4. CFO Tasks
  2. My Brand
  3. Common Tasks and How-To's
    1. Buyer Specialist - People - Getting Into a Routine
    2. Buyer Specialist - Clients - Showings - Booking Showings
    3. Buyer Specialist - Clients - Showings - Communicating Showings With Clients
    4. Buyer Specialist - Leads - Systemic Follow-Up
    5. Buyer Specialist - People - How to Organize People to Reach Them
    6. Buyer Specialist - People - How to Lead Generate
    7. Calls - Reasons to Call Someone
    8. Client Service - How to do a weekly update.
    9. Closing - What Forms Are Sent Where
    10. Contests - How to Export from KingSumo to Bombbomb
    11. Courier - How to Courier an Item or Document
    12. COVID-19 - Special Procedures
    13. Drive - How to Organize Google Drive
    14. Final Walkthrough - How to Schedule a Final Walkthrough with a Client
    15. Firm Sale - Sales Assistant Invoice
    16. Forms - Sales Assistant (SA) Invoice (2021) Procedure
    17. Generating Referrals
    18. Leads - How to write a calendar invitation to a lead
    19. Leads - How to write a postcard to a new lead.
    20. Leads - How to Introduce Yourself to a New Lead
    21. Meetings - Daily Check-ins
    22. Meetings - How to Run a "Same Page" Meeting
    23. Meetings - Weekly "Level 10" Meeting
    24. People - Accounting and Bookkeeping
    25. Showing Time - How to Set Up
    26. Organization - Marketing Administrator Calendar Reoccurring Items
      1. Communication Channels Check Communication Channels Check + Last Minute Tasks
      2. 9 am Check-In
      3. 3pm Check-In
      4. Filling Out The Scorecard
      5. Social Media Statistics
      6. Ongoing Client Weekly Market Reports
  4. Marketing Plan
    1. Ads
    2. Client Events
      1. Old Procedures for Reference
      2. Holiday Kick Off Party
      3. Bonspiel for Shelter
      4. Tire Change Day
    3. Blog
    4. Content Marketing Hub and Spoke
    5. Giveaway Contests (Social)
    6. iXact eNewsletter
      1. iXact Monthly Email Newsletter Video Embed Workaround
    7. Bombbomb E-Blast
    8. Market in a Minute
    9. Our Website - nickfundytus.ca
    10. Monthly Market Summaries
    11. Open Houses
  5. Listing a Property for Sale
    1. Winning the Listing
    2. Pre-Listing Phase
      1. How to Create an Exclusive Feature Sheet on Beacon.by
      2. How to Create a Feature Sheet in Beacon.by
      3. Inputting Information for a New Listing in to Matrix
      4. Adding Pictures to a Matrix Listing
      5. Setting Up ShowingTime For a New Listing
      6. Putting a New Listing on The Website
      7. Preparing Documents for Electronic Signing
    3. Exclusive Listing Phase
    4. Listing Procedures (Old Procedures for Reference)
    5. Listing Paid Marketing
    6. Forms You Will Need - Listing
  6. Working with a Buyer
    1. Buyer Leads
    2. How to Book a Showing
    3. Buyer Procedures (Old Procedures for Reference)
    4. Depositing a Cheque with Another Brokerage
    5. Completing a "Receipt of Funds"
    6. Forms You Will Need - Buyer
    7. Buyer Presentation
    8. Sending Documents to the Lawyer & Mortgage Broker
  7. Standard Forms
    1. Filling Out Forms
    2. Agreement of Purchase of Sale (Course with Kerri McGee)
  8. Tools and Apps
    1. Agent Resources
    2. Beacon.by
    3. Bombbomb
      1. Bombbomb and Youtube: Transfer Videos
      2. Bombbomb E-Blast
    4. Canva
    5. Fiverr
    6. Followup Boss (CRM)
      1. Follow-up Boss Sources, Stages and Tags
    7. Google Tag Manager
    8. iXact Contact (CRM)
    9. Matrix
      1. How to Book a Single Showing
    10. Nexone (Faltour)
      1. How to Mark Up a Counter-Offer for E-Signatures
      2. How to Create and Upload FINTRAC Individual Identification Records
      3. Finalizing in Nexone
      4. Nexone - How to Check Through Listings and Transactions
    11. Nickfundytus.ca
    12. Prezi
    13. RLP Smart Studio
    14. Showing Time
    15. Trello
    16. Webforms
    17. Kashoo
    18. Misc. Websites and their uses
    19. Instagram
    20. Slack
    21. Twitter
    22. Shorby
  9. Glossary - Definitions and Terms
  10. Contacts and Professional Referrals
  11. Ottawa Neighborhoods - Districts
  12. Team Forms
  13. Veem
  14. Buyer Agent Systems
    1. Sales Assistant Invoice
    2. The Sales Funnel
    3. Karim's Social Media Profile
  15. Buyer Specialist - What Do I Do Every Day?
  16. Paid Promotions Guidelines
  17. YouTube Best Practices
  18. How to Record and Publish a Client How-To
  19. Further Learning
    1. Fundamentals of Digital Marketing
    2. Getting a business online
  20. What does an ISA do?
  21. Training for New Team Members
    1. Training: Editing Our Wiki
    2. Training: Goal Setting
    3. Training: Three-Legged Stool Model
    4. Training: Organizational Chart
    5. Training: Daily Check ins and Level 10 Meetings
    6. Training: Periodic Review
  22. Lead Magnets - How To Create a Lead Magnet
Buyer Specialist - People - How to Lead Generate {{ currentPage ? currentPage.title : "" }}

Summary

Ideas for turning people into leads.

Description

Give in slices, receive in loaves. Reap what you sow. All lead, generation for our team should come from a place of giving. We can give our time, expertise and experience freely. If we do this genuinely, and enough, the people that we give to will become leads or give us leads in the form of referrals.

Lead Generation of Have-not-met People

  • Hosting a community event, such as an ice-cream giveaway or happy hour

  • Hosting a learning event, such as a First-Time Homebuyer Seminar

  • Deploying lead magnets for interested homebuyers and sellers

  • Deploying a book for research-stage homebuyers

Lead Generation for Met People

  • Asking for Referrals

  • Creating a CMA for their home

  • Interacting at a Client Event

  • Answering their questions about Real Estate

  • Becoming a central hub for referrals to contractors and vendors

  • Hosting an event on how to purchase an investment property

  • Sponsoring their sports team or charity event

  • Contacting your “Top 30”

Type

Level of Impact

Notes

Call

High

Have a reason to call. It’s best if you can call from a position of service or gratitude. Focus on your best connections and work outward.

Note

High

Multiply the impact of your calls by following up with a handwritten thank-you note.

Pop-By

High

Pop by with a small, non-perishable gift. If it can be thoughtful and appropriate, all the better.

Act of Service

High

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