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These are collected readings, courses and podcasts that are worth learning from. We also keep a library of team books in a Monday.com board.


These are a collection of books available from our office to borrow.

Admin: Systematize Your Real Estate Administrative Process - Great for setting up your back end systems or giving it to your team’s administrator.

Exactly What to Say for Real Estate Agents - Tactical copy and script advice from the creators of Curaytor and Phil Jones

Farm: The Real Estate Agent’s Ultimate Guide to Farming Neighbourhoods - Brian Icenhower’s book on Geographic or Demographic Farming

The Golden Handoff - Nick Krautter’s guide to retiring from Real Estate or adopting a retiring agent’s business

HIRE : The Complete Hiring Process for Real Estate Agents - Brian Icenhower’s guide to attracting the right talent

Millionaire Real Estate Agent - Gary Keller’s blueprint for building a high-performing team.

Never Split the Difference - Chris Voss (former FBI hostage negotiator) applies his experience to the business world.


Prospect: The Real Estate Lead Generation Manual - Brian Icenhower’s massive (think 1980’s yellow pages) of very tactical and actionable prospecting strategies.

Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience - Written by Ethan Beute and Steve Pacinelli, this book explains why video is a great bridge across space and time and multiplier for reaching people.

Rocket Fuel - Organizational theory by Wickman and Winters. What is a visionary role and an integrator role in an organization, and why do we need both?

SOLD: Every Real Estate Agent’s Guide to Building a Profitable Business - David Greene (host of Bigger Pockets Podcast) gives a really straightforward, no-nonsense guide to starting out as a Realtor.

SOI: Building a Real Estate Agent’s Sphere of Influence - Brian Icenhower’s step-by-step guide to working your Sphere of Influence

Talk Triggers - How can the way you do business create positive word-of-mouth? Jay Baer answers this.

The High Performing Real Estate Team - Really sets up ideas for great systems for your team, from schedules to org charts to splits. Brian Icenhower. My team re-reads this in a book club format periodically.

This I Know - A collection of marketing stories by Terry O’Reilly. An entertaining read with great lessons.

Courses A-Z

Google Analytics Academy

Google Digital Garage

Fundamentals of Digital Marketing


Facebook Blueprint Marketing Course

Google Digital Marketing Jargon Buster

Google Search Engine Marketing Jargon Buster

Tools A-Z

Answer the Public

Bing Keyword Research

Consumer Barometer

Copy Blogger

Google Keyword Planner

Google Search Console (used to see how your site is being viewed on the web)

Google Trends

Google Workspaces Learning Centre


KPI’s: An essential framework

Strides (Goal and Habit Tracking App)

Test My Site

Podcasts and YouTube Channels

Akimbo - A podcast by marketing guru Seth Godin. The main idea is that “culture” is people like us, do things like this. This podcast helps you re-examine why we do things. Make things better by making better things.

Bigger Pockets Podcast - An excellent podcast about Real Estate investing. US-focused, but full of great perspective and actionable ideas.

Bob and Brad Show - A newer podcast with Bob Tompkins and Calgary Realtor Brad McCallum. Both are leaders in video marketing and an attraction approach to reaching clients.

Followup Boss - Interview-based YouTube channel that combines training for the FollowUp Boss CRM platform as well as great tips for all kinds of situations in Real Estate.

Tom Ferry Podcast Experience - Real estate coach and thought leader Tom Ferry. Key teachings are to leverage habits, systems and people to work smarter, and achieve greater results in business while having a freer, richer life. My favourite episodes are the “This Week in Marketing” episodes hosted by Jason Pantana.

Under the Influence - Podcast of CBC radio show by Terry O’Reilly, veteran Canadian ad man. Listen for great storytelling and interesting anecdotes that give ideas for marketing in our business.

Wright Brothers Real Estate Podcast - American podcast by two brothers who grew up in a Real Estate family and run a consulting company for the industry. Unlike many other RE podcasts, this one tends to be actionable and tactical.

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