Prospect: The real estate lead generation manual
Scripts from the book.
SOI script: Asking for referrals.
“ Hi _____, this is John Smith at ABC realty, how have you been? this is a quick call about business. Im reaching out to remind you that im in Real Estate. you see, statistics show that our clients are going to run into 6 to 10 people over the next 12 months that are looking to buy or sell a home, so can I ask you for a favour?
(if yes…)
“I prefer to grow my business by word of mouth, so when you bump into those people would you be willing to refer my services and call me with their contact information
(Pause and wait for response)
“Thanks! Oh and since I’ve got you on the phone, do you happen to know anyone that is thinking about buying or selling a home right now?”
“Thanks for all your help”
Expired listing scripts: When they answer
“ Hi, im looking for _______, this is John Smith calling from ABC Realty. I’m calling because, as you know your home has come up on expired listings. Im calling to see when you plan on hiring the right agent to sell your home
Expired listing scripts: For leaving voicemails
“ Im calling about your home for sale, 123-456-7899”
FSBO - For sale by owner.
This doesn’t have a direct script. This shows us 3 key questions to ask
“If i brought you a qualified buyer, would you be willing to pay me 3% commission?”
“How long are you going to try and sell your home on your own before explore other options?
“ If you don’t sell your home by that time, what other options will you consider?”
Circle prospecting script.
Just listed script
“Hi I’m John Smith with ABC Realty. We just listed a home for sale in your neighbourhood on 123 Banana St for $300,000, we often find that the ultimate buyer of a home is a friend or family member. Since we are doing everything we can to sell the home, we ask if you know anyone who may be interested in moving into your community?”
Answer: No
“Great! i Truly apperciate your time to try and help. So tell me, when do you plan on moving?
Answer: No plans
“ Fantastic! how long have you lived in your home?
Answer: 5 years.
“Terrific! Where did you live before that?
Answer: Denver, Colorado
“Excellent, how did you choose this community?”
Answer: To be near family.
“Wonderful, so if you were to move, where would you move next?
Answer: Florida.
“Exciting, when would that most likely be?”
If their answer is 6 months or less, continue.
“Did you know that it can take up to 6 months to prepare your home, market it and sell?
Answer: No
“Great, so do you want your home sold in 6 months or do you want to start the process in 6 months?”
Answer: Sold
“ Perfect. All that we need to do to start you on your way to Florida is pick a time to get together. How does that sound?
Answer: Great
“ Excellent, would Wednesday or Thursday at 4pm work better for you?
Circle prospecting script.
Just sold script.
“ Hi I’m John Smith with ABC Realty, we just sold a home for sale in your neighbourhood on 123 Banana St for $300,000 and when one neighbour sells a home, typically 2 or 3 more homes go up for sale in the same neighbourhood and sell right away. I was curious to when you plan on moving?
Answer: No plans
“ Fantastic! how long have you lived in your home?
Answer: 5 years.
“Terrific! Where did you live before that?
Answer: Denver, Colorado
“Excellent, how did you choose this community?”
Answer: To be near family.
“Wonderful, so if you were to move, where would you move next?
Answer: Florida.
“Exciting, when would that most likely be?”
If their answer is 6 months or less, continue.
“Did you know that it can take up to 6 months to prepare your home, market it and sell?
Answer: No
“Great, so do you want your home sold in 6 months or do you want to start the process in 6 months?”
Answer: Sold
“ Perfect. All that we need to do to start you on your way to Florida is pick a time to get together. How does that sound?
Answer: Great
“ Excellent, would Wednesday or Thursday at 4pm work better for you?
Lauras scripts:
SOI script: Asking for referrals LV
“ Hi _______, This is Laura from the Nick Fundytus team, did i get you at a bad time?
“ I’m calling because its been 1 month since you’ve moved into your new home at 123 banana street. How are you liking it? Is tommy (the dog) enjoying his backyard?
(wait for response)
“ Im happy to hear you’re enjoying the new place, I m so glad we got to work together and help with the purchase of your new home!”
(wait for response)
“ If you don’t mind, a google review by you guys would be awesome and if you have some free time, I would love to know if you have any friends that are looking to buy or sell a home, we love working with people just like you.”
(Wait for response)
“Thanks for taking the time for a call, we will be in touch)
Expired listing scripts: When they answer LV
“ Hi, Im Laura with the Nick Fundytus team at Royal Lepage Performance Realty. Im calling about your home, 123 banana street that is expired on the multiple listing services. I would love to interview for the job of getting your home back on the market and SOLD! I would like to show you the techniques I use to get my listings sold.
Expired listing scripts: For leaving voicemails LV
“Hi this is Laura calling from Royal Lepage, Im calling about your house that was listed on multiple listing services, I would like to show you my strategies for my listings and why it works. Please give me a call back at 123-456-7899”
FSBO-For sale by owner script LV:
“ Hi, _________ My name is Laura on the Nick Fundtyus team with
Circle prospecting script:
Just listed script.
“Hi I’m Laura with the Nick Fundytus team at Royal Lepage. We just listed a home for sale in your neighbourhood on 123 Banana St for $300,000, we often find that the ultimate buyer of a home is a friend or family member. Since we are doing everything we can to sell the home, we ask if you know anyone who may be interested in moving.