Tom Storey Seminar Notes - 24% Return on Database {{ currentPage ? currentPage.title : "" }}

Materials

Link to YouTube Video

Link to Shared Folder of Resources

Key Points

  • What is the outcome that you are looking for?

  • Tom’s example

    • 315 People in “Database”

    • 79 Sales

    • $195 spent per client ($61,425 Total)

  • Daily Plan

    • Lifetime Referral System

    • Strategic Alliance

    • Realtor Referrals

    • Farming System

    • Daily Tasks

      • Time Blocking

      • Market Maker

      • Listing Multiplier

    • Daily Appointment Focus

  • Month-by-month plan

    • January

      • Trades and Services Guide

      • Reach out in December - Reach out and find out “who’s awesome in all of these categories?”

      • Bad service? Then supplier gets removed

    • February

      • Home Show Tickets

      • Nick’s Idea - Get a booth and interview other businesses

    • March

      • Video CMA

        • 2 mins max

        • “Health Check”

        • Just wanted to show three recent sales on your street

    • April

      • Micro Event

        • 20-30 People Max

        • A+ Clients Only

        • Exclusive

        • Create an experience

    • May

      • Social Media Contest

        • Ask people to comment & tag a friend

        • Ticket Giveaway or Caption Contest

        • Free giveaway (Starbucks QR code)

    • June

      • Client Event Invite

        • Send them an invitation

        • Follow Up

        • After event

    • July

      • Summer Event

        • 150 people

        • Strategic alliances - cover 50% of cost

        • Funny photo booth

        • Create an experience

    • August

      • Video CMA

        • 2 mins max

        • “Health Check”

        • Just wanted to show three recent sales on your street

        • 85% open rate

    • September

      • Charity

        • Raised $47,000

    • October

      • Pumpkin Drop Off

      • Others - Pie Giveaway, Pumpkin carving contest

    • November

      • Micro Event

        • Manicures and mimosas

    • December

      • Calendar and video

        • Personal videos for each person in the database

  • Costs

    • What’s our cost per sale?

  • Two rules of sales

  • Next Steps after database

    • Direct mail

      • $10K Interest free home renovation loan

      • Upsizing and downsizing packages

    • YouTube

    • Strategic Alliance

  • Asking for reviews

    • Ask on the day the sale goes firm

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