Materials
Link to Shared Folder of Resources
Key Points
What is the outcome that you are looking for?
Tom’s example
315 People in “Database”
79 Sales
$195 spent per client ($61,425 Total)
Daily Plan
Lifetime Referral System
Strategic Alliance
Realtor Referrals
Farming System
Daily Tasks
Time Blocking
Market Maker
Listing Multiplier
Daily Appointment Focus
Month-by-month plan
January
Trades and Services Guide
Reach out in December - Reach out and find out “who’s awesome in all of these categories?”
Bad service? Then supplier gets removed
February
Home Show Tickets
Nick’s Idea - Get a booth and interview other businesses
March
Video CMA
2 mins max
“Health Check”
Just wanted to show three recent sales on your street
April
Micro Event
20-30 People Max
A+ Clients Only
Exclusive
Create an experience
May
Social Media Contest
Ask people to comment & tag a friend
Ticket Giveaway or Caption Contest
Free giveaway (Starbucks QR code)
June
Client Event Invite
Send them an invitation
Follow Up
After event
July
Summer Event
150 people
Strategic alliances - cover 50% of cost
Funny photo booth
Create an experience
August
Video CMA
2 mins max
“Health Check”
Just wanted to show three recent sales on your street
85% open rate
September
Charity
Raised $47,000
October
Pumpkin Drop Off
Others - Pie Giveaway, Pumpkin carving contest
November
Micro Event
Manicures and mimosas
December
Calendar and video
Personal videos for each person in the database
Costs
What’s our cost per sale?
Two rules of sales
Next Steps after database
Direct mail
$10K Interest free home renovation loan
Upsizing and downsizing packages
YouTube
Strategic Alliance
Asking for reviews
Ask on the day the sale goes firm