Lead Sources and Transaction Types - Definitions (2023) {{ currentPage ? currentPage.title : "" }}

Purpose

To define lead sources so that there is clarity on the team about who works the leads and whose database they remain with if they leave the team.

Lead Sources

  • Legacy Clients: These are clients actively in search of a property at the point where the Team Member joins the team. This is business generated prior to joining the team.

  • Legacy Client Seller: Legacy clients that also list a property with the team due to their current business. Lead will list if appropriate but also bear expenses.

  • Immediate Family: The Team Member - Sales Representative’s own purchase, immediate family members purchase. (Immediate family members are defined as: Father, Mother, Brother, Sister, Son or Daughter.) or Spouse and/or significant other.

  • ISA: These are clients that originate from an online lead source that has been vetted by our team’s ISA.

  • Sign Call: These are clients that originate directly from one of our listings, or an ad for one of our listings.

Transaction Types

  • Buyer Ends: These are clients that purchase a property with the Team Member. Splits and ownership will depend upon the source.

  • Seller Ends: These are clients that list and sell a property with the team. Splits and ownership will depend upon the source.

  • Rental Ends: These are clients that rent a property with the Team Member.

  • Rental Listings: These are clients that list their property for rent with the Team.

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