Purpose

To provide Beacon Hill residents with consistent, high-quality postcards that reinforce our presence, deliver valuable insights, and connect with other farming activities.

Step 1: Plan the Mailer

• Timeline: Plan 6–8 weeks before mailer drop date.

• Decide the theme:

  • Q1 → Winter/Market Outlook

  • Q2 → Spring Market Update + Community event (Canada Day prep)

  • Q3 → Summer Recap + Movie Night/Event

  • Q4 → Year in Review + Holiday Greeting

• Confirm CTA (Call-to-Action): website visit, event RSVP, or direct contact.

• Add stacking element: tie the mailer to an event, blog post, or social campaign.

Step 2: Draft Content

• Realtor(s) provide market stats, neighbourhood insights, or stories.

• Marketing drafts copy:

  • Headline: Eye-catching, local, seasonal.

  • Body: Simple, clear, 2–3 short paragraphs max.

  • CTA: Clear next step (visit website, attend event, call us).

• Cross-check tone with brand guidelines.

Step 3: Design the Mailer

• Marketing creates layout in Canva or InDesign.

• Use approved logo, fonts, and colours.

• Include:

  • Photos of the team/community.

  • Market data visual (bar chart, infographic, or stat).

  • CTA + website link (nickfundytus.ca/BeaconHill).

• Circulate draft for team feedback (Visionary + Marketing).

Step 4: Approvals and Printing

• Final review by:

  • Marketing (design)

  • Visionary/Integrator (message accuracy)

• Ops/Finance coordinates:

  • Printing service (ensure glossy postcard stock, standard size).

  • Mailing list (Beacon Hill addresses).

Step 5: Distribution

• Confirm mailing list accuracy (cross-check with postal code boundaries).

• Schedule drop date strategically:

  • Mid-week for best mail engagement.

  • Align with events (e.g., 2–3 weeks before Movie Night).

Step 6: Track and Report

• Marketing records:

  • Drop date

  • Theme

  • CTA used

• Ops/Finance tracks costs for budgeting.

• Realtors track feedback:

  • Leads or conversations generated.

  • Website traffic after mailer drop.

  • Event attendance if promoted.

• Add metrics to Scorecard (EOS ONE).

Checklist