7.1 Visionary (Nick)
Sets the overall vision and tone for the farm.
Approves major campaigns, partnerships, and messaging.
Acts as the public face of the team at community events.
Builds relationships with community leaders (e.g., Beacon Hill Community Association).
7.2 Integrator
Ensures farm activities are coordinated across departments (Marketing, Ops, Realtors).
Holds team accountable to farm-related Rocks in EOS ONE.
Reviews Scorecard metrics weekly to track progress.
Facilitates decision-making when priorities or resources conflict.
7.3 Sales Lead
Translates farm leads into follow-up opportunities for Realtors.
Ensures response times are fast for Beacon Hill tagged leads.
Provides feedback on lead quality and resident conversations.
Supports Realtors with scripts and coaching for farm engagement.
7.4 Realtors (Nick, Karim, Chelsea, Marlena, June)
On-the-ground presence in Beacon Hill (door-knocking, attending events, building relationships).
Provide local stories and insights for mailers, website, and social posts.
Track all farm-related conversations and tag leads in Follow Up Boss.
Attend and help staff farm events.
Share farm content on personal social channels.
7.5 Marketing (Hannah)
Leads creation of mailers, website content, and social posts.
Coordinates promotion of events and partnerships.
Manages Beacon Hill Businesses & Professionals Facebook Group posting strategy.
Tracks engagement metrics (social, website, event turnout).
Keeps Monday.com “Beacon Hill Farm Board” up to date.
7.6 Operations/Finance (Chelsea)
Manages budgeting and expenses for farm activities.
Coordinates logistics: printing, mailing, signage, event supplies.
Maintains Google Drive folder structure for farm assets.
Tracks costs in Monday.com and reconciles spend monthly.
Supports Marketing with vendor coordination (printers, venues, rentals).
7.7 Volunteers / Community Partners
Assist with event setup and teardown.
Support specific initiatives (yard cleanups, block party trailer, fundraisers).
Act as local ambassadors by sharing posts and encouraging attendance.
✅ This section makes the farm operationally clear:
Nick casts vision and builds relationships.
Integrator keeps everything aligned and accountable.
Sales Lead + Realtors ensure follow-up and presence.
Marketing + Ops make campaigns happen.
Volunteers expand reach and community credibility.