Purpose

To close more business with leads from buyer and seller-focused ad campaigns on social media. These form two new pillars of our lead-generation strategy.

Summary

We will run two ad campaigns regularly in 2024. One will be focused on attracting Buyers, and one will be focused on attracting Sellers. These will be:

• Video first

• Link to our website

• Run across YouTube, Meta and Reddit as paid ads

• Post on Google My Business for Organic Views

Example

Here's a draft script with some scene/story beats for a commercial that's between 30 seconds to 1 minute in length:

Title: "Sell Your Home Fast and for the Right Price with [Your Name]"

Duration: 45-60 seconds

Script & Scene Breakdown:

1. Opening Scene (5-7 seconds)

   • Scene: Aerial view of a beautiful neighborhood in Ottawa.

   • Voiceover: "Looking to sell your home in Ottawa?"

2. Introducing Yourself (5 seconds)

   • Scene: You (the Realtor) standing in front of a 'Sold' sign outside a home.

   • Voiceover: "I'm [Your Name], your local real estate expert."

3. Highlighting Expertise (5-7 seconds)

   • Scene: Quick cuts of you with clients, at open houses, and analyzing market data.

   • Voiceover: "With years of experience and a dedicated team, we know exactly what it takes to sell homes quickly and efficiently."

4. Understanding Client Needs (5 seconds)

   • Scene: You in a meeting with a diverse set of clients, listening and taking notes.

   • Voiceover: "We start by understanding your unique needs."

5. Professional Home Staging (5 seconds)

   • Scene: Your team members (Karim, Max, Chelsea, Hannah) staging a home.

   • Voiceover: "Our team, including expert stagers, ensures your home looks its best."

6. Effective Marketing Strategy (5-7 seconds)

   • Scene: Display of professional photos being taken, creation of listings, and digital marketing efforts.

   • Voiceover: "Using professional photography and a tailored marketing strategy, we attract the right buyers."

7. Negotiation and Closing (5-7 seconds)

   • Scene: You shaking hands with clients, signing paperwork, happy family with sold sign.

   • Voiceover: "We negotiate the best price and handle all the details for a smooth closing."

8. Testimonials (5 seconds)

   • Scene: Quick soundbites or quotes from satisfied sellers.

   • Voiceover: "Just listen to what our satisfied clients have to say."

9. Call to Action (5 seconds)

   • Scene: You with contact information on screen.

   • Voiceover: "Ready to sell? Contact [Your Name] and team today and let's get started!"

10. Closing Scene (3-5 seconds)

    • Scene: Your logo and brokerage information.

    • Voiceover: "Your home, our expertise. [Your Name] at Royal LePage Performance Realty."

Notes:

• Ensure each scene is visually appealing and professionally shot.

• Include diverse clients in the scenes to appeal to a broad audience.

• Use soft background music to enhance the viewing experience.

• Make sure your contact information is clear and easy to remember.

Remember, this script is a starting point and can be tailored to better fit your style, your team's unique strengths, and the specific needs of your target market in Ottawa.