Job Description - Listing Agent {{ currentPage ? currentPage.title : "" }}


Based upon this chart.

Job Duties & Responsibilities

• Prospect and conduct outbound lead generation activities for new listing appointments.

• Quickly respond and convert inbound listing leads into appointments (ie.- sign calls & internet leads).

• Track all outbound & inbound lead generation activities: from leads-contacts-appointments-contracts.

• Prepare/Analyze Comparative Market Analysis (CMA) before all listing presentation appointments.

• Conduct all listing appointments and convert appointments to listing agreements.

• Conduct price reduction appointments as needed.

• Communicate and work with administrative listing manager regularly to ensure clients’ needs are met.

• Present and negotiate all offers to purchase with clients and agents representing buyers until acceptance.

• Schedule and attend on-site property inspections with clients and vendors

• Negotiate all inspection repairs

• Prospect for both seller and buyer leads, convert leads to appointments & close for buyer agency agreements

• Conduct a thorough needs analysis to ensure fiduciary service to all buyer clients

• Promptly return all seller client telephone calls, texts and/or emails

• Regularly provide seller clients market research, local comparable activity, marketing activity reports & etc.

• Educate seller clients about home selling process

• Regularly assure seller clients that lead agent is involved & informed - Promote the team concept

• Keep lead agent informed on all client communications and developments (copied on all emails & update notes in


• Communicate diligently with administrative staff to ensure the highest level of service to buyer clients from initial

contact transaction.

• Regularly attend team meetings

Production Expectations

• Lead Sourcing

Listing Agent is expected to generate an equal amount of leads & closed transactions from Listing Agent’s own

Sphere of Influence (SOI) and general prospecting efforts to match the number of leads & transactions generated by

the team an ultimately closed by Listing Agent.

• Team Generated Leads

(definition) Apply the “But-For Test”: But for the existence of the team & it’s listings, would the lead have been

generated? So inbound calls from signs on listings and internet inquiries from online listings would be considered

Team Generated Leads since but for the team & the listings they would not have been generated in the first place.

• Listing Agent Generated Leads

(definition) Leads generated from Listing Agent’s own SOI and other prospecting efforts like Expired Listings, For Sale

By Owners (FSBO), Just Listed/Just Sold contacts and etc. Any listings generated by Listing Agent will also count as

Listing Agent Generated leads for sourcing purposes.

• Activity Tracking

Listing Agent is expected to input & report all prospecting and client servicing activities regularly for accountability

and to keep the rest of the team informed.

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