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Expectations and strategies for successful goal setting for team members.


My expectation is that every member of the team sets one and five-year goals for themselves. I want you to succeed in life and in business, and by setting goals you have a target to focus your actions.

  • Goals will use the SMART framework. They will be Specific, Measurable, Attainable, Relevant and Time-Based

    • Specific - Specific and narrow for more effective planning

    • Measurable - Define what evidence will prove you’re making progress and reevaluate when necessary

    • Attainable - Make sure that you can reasonably accomplish your goal within a specific timeframe

    • Relevant - Your goals should align with your values and your long-term objectives

    • Time-Based - Set a realistic, ambitious end-date for task prioritization and motivation

  • Goals will be in various spheres of your life. Real estate is not (and should not be) your whole life.

    • Personal Goal - What’s your goal to make your life happier?

    • Financial Goal - What are your money goals? Money is not an end by itself, but it does give you options.

    • Business Goal - Where do you want to be in your career? What does that look like?

    • Spiritual/Well-being Goal - How are you going to take care of your mind, body or spirit?

    • Family/Relationships Goal - What do you want your relationships to look like?

  • As much as possible, goals will be out in the open. When you share meaningful goals, you become more focused upon them and have a better chance of reaching them. Our team can also support you to reach them. We want you to succeed!


Here are some things to consider when writing goals:

  • They must be written down. You need to have one goal (two, maximum) for each sphere of your life.

  • Start with your five-year goals, and work backwards to your one-year goal.

  • Discuss with Nick once you’ve created your goals.

  • As much as possible, we will post our goals publicly

  • Once you meet a goal, revise it.

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