2024 AP - Launch Weekly Email {{ currentPage ? currentPage.title : "" }}


To increase sales through repeat and referral business with a weekly e-newsletter. This will keep me and the team top of mind (awareness) through frequency, while delivering high-quality content that informs and entertains (trust).

Format: Four-Week Cycle

Week 1: Market Snapshot

  • Current Market Trends: Briefly highlight the latest trends in the Ottawa real estate market, such as price fluctuations, inventory changes, or emerging neighborhoods.

  • Featured Property of the Week: Showcase a unique or attractive listing with a high-quality image and a brief description.

  • Quick Tip: Share a quick real estate tip, like staging a home for sale or pre-approval for mortgages.

Week 2: Inside the Industry

  • Expert Insight: Discuss a specific aspect of real estate, such as the impact of interest rates, the benefits of home inspections, or an explanation of market terms.

  • Client Question of the Week: Answer a common question you've received from clients, offering valuable information to readers.

  • Local Highlight: Feature a local business or event in Ottawa, fostering community connections.

Week 3: Home and Lifestyle

  • Home Improvement Tips: Offer advice on home maintenance, renovation ideas, or interior design trends.

  • Spotlight on Technology: Introduce a new home-related technology or app, such as smart home devices or real estate mobile apps.

  • Lifestyle Content: Include content that appeals to homeowners, like recipes, local hiking spots, or family activity ideas.

Week 4: Personal and Community Focus

  • Community News: Share news about local community projects, real estate development, or charitable events.

  • Personal Update: A brief personal note or story, perhaps mentioning a recent experience or reflection in your role as a realtor, to humanize the content.

  • Invitation to Connect: Encourage readers to reach out for any real estate advice, to discuss potential listings, or just to catch up.

General Tips:

  • Visually Appealing Design: Use a clean, professional layout with engaging visuals.

  • Consistent Branding: Ensure your branding is consistent across all newsletters to enhance recognition.

  • Call-to-Action (CTA): Always include a CTA, whether it's to view a listing, read a blog post, or contact you for more information.

  • Social Media Links: Include links to your social media profiles for increased engagement.

  • Unsubscribe Option: Respectfully provide an easy way to unsubscribe, as it’s essential for email marketing best practices.

This varied approach ensures that each week offers something new and interesting, reducing the likelihood of your content becoming monotonous. The key is to balance industry expertise with lighter, more engaging content that appeals to a broad audience.

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