2025 -2026 Beacon Hill Farming Playbook {{ currentPage ? currentPage.title : "" }}

1. Purpose and Goals

- Why we farm Beacon Hill

- Long-term objectives (presence, leads, referrals)

- Expansion plan (North → South → beyond)

2. Strategy and Principles

- Stacking activities for maximum effect

- Tone, branding, and consistency

- Community-first approach

3. Farming Activities (Hybrid)

3.1 Mass Mailers/Postcards

- Guidelines

- [Playbook: Seasonal Mailers]

3.2 Beacon Hill Website

- Guidelines

- [Playbook: Business Profiles / Event Recaps]

3.3 Social Media

- Guidelines

- [Playbook: Facebook Group Posts / Instagram]

3.4 Sponsorships & Community Events

- Guidelines

- [Playbook: Park Movie Night / Restaurant Giveaway]

3.5 Charity and Fundraising

- Guidelines

- [Playbook: Annual Fundraiser]

3.6 Local Partnerships

- Guidelines

3.7 Volunteer Initiatives

- Guidelines

- [Playbook: Yard Cleanup for Seniors]

3.8 Special Projects

- Guidelines

- [Playbook: Block Party Trailer Program]

4. Preparation

- Materials and templates

- Budgeting

- Tools setup (CRM tags, Monday.com, Google Drive)

5. Step-by-Step Execution

- Planning timelines

- Task assignments

- Coordination across activities

6. Measurement and Reporting

- KPIs (leads, conversations, engagement)

- Scorecard integration

- Reporting schedule

7. Roles and Responsibilities

- Realtors

- Marketing

- Ops/Finance

- Volunteers

8. Future Expansion

- Adding Beacon Hill South

- Scaling into nearby communities

9. Related Resources

- Scripts

- Event checklists

- Marketing templates

10. Annual Activity Calendar

10.1 Quarter 1 (Jan–Mar)

- Winter mailer

- Support local business social campaign

- Charity initiative (food/coat drive)

- Website content: Winter activities in Beacon Hill

10.2 Quarter 2 (Apr–Jun)

- Spring mailer

- Yard cleanups for seniors

- Canada Day Fireworks planning/sponsorship

- Website content: Local business feature

10.3 Quarter 3 (Jul–Sep)

- Summer mailer

- Movie Night in the Park

- Back-to-school fundraiser

- Block Party Trailer launch

10.4 Quarter 4 (Oct–Dec)

- Year-in-review mailer + holiday greeting

- Holiday fundraiser (We Love Ottawa partner)

- Small business holiday spotlights

- Fall yard cleanups

- Website content: Annual Beacon Hill Highlights

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