2. Strategy and Principles

2.1 Stacking Activities for Maximum Effect

Our farming efforts are designed to build on each other. Each postcard, event, or social post is not an isolated action, but part of a coordinated system that reinforces our presence in Beacon Hill.

Examples of stacking in action:

• A postcard mailer promotes a community event → residents see us at the event → we share highlights on social media → traffic is driven back to the Beacon Hill website.

• A business partnership (like Tire Change Day) → creates content for the website → which is amplified in the Facebook Group → which generates goodwill and leads.

By layering activities, our name becomes part of the daily life of Beacon Hill residents.

2.2 Tone, Branding, and Consistency

Our presence in Beacon Hill must reflect the Nick Fundytus Team brand: friendly, approachable, and community-first.

• Tone: Warm, inclusive, and helpful. We are neighbours first, Realtors second.

• Branding: Always use approved logos, colours, and style guidelines (see Section 2 of the main wiki).

• Consistency: Show up regularly across channels — even small touches matter more than sporadic big efforts.

2.3 Community-First Approach

Our farm is not about “selling to Beacon Hill.” It’s about serving Beacon Hill. We measure success not only in leads, but in how residents perceive our contribution.

Community-first means:

• Supporting local businesses and schools.

• Sponsoring or creating events that add real value (family fun, fundraising, neighbourhood improvements).

• Highlighting positive stories about the people of Beacon Hill.

• Giving back (fundraisers, volunteer efforts, free resources).

By leading with contribution, we earn trust — and trust translates into long-term business.