In-House Listing Videos {{ currentPage ? currentPage.title : "" }}

This Wikiful describes what content the in-house team needs to make for listing launches.

Attendees:

  • 1+ Marketing Professional - Hannah, Steph

  • 1+ Realtor - Nick, Karim, Max

General guidelines:

  • Filmed in portrait mode

  • Loosely scripted at most

Just Listed

Location

In front of property (80%)

In building lobby (15%)

In front of unit doorway (5%, only as needed)

Locations in final video

To include other shots of the interior, amenities, etc.

General Script Examples

“This beautiful #-bedroom in Beacon Hill just listed for $300,000. Give us a shout for more information or for a private tour.”

“Rare find, just listed! This condo in Gloucester is now available for under $200,000.”

Publishing locations

Instagram, Facebook, YouTube shorts

Publishing notes

@all team members

Location tag: property or neighbourhood

#ottawa, #ottawahousing, #nickfundytus, #realtor, #forsale/#forrent

Hide number of likes

Ensure “recommend on Facebook” is enabled

Try to post between peak hours: 3:45-7PM.

Edited by

Hannah

Key notes for Realtors

High energy, smiles

Open House

Location

In front of property (40%)

In building lobby (30%)

Inside of most beautiful room in unit (30%)

General Script Examples

“Come check out 70 Landry with us this weekend. Our Open House details are in the caption, and on our Facebook page.”

“Open House this weekend at 903 Parkdale - all details are below, and we’ll see you at this beautiful 3-bedroom townhome.”

Publishing Locations

Instagram, Facebook

Edited by

Hannah

Sold (Magnet-focused)

Location

In front of property/unit (100%)

General Script Examples

“Sold! This Beechwood condo is off the market. If you’d like to know the sold price, or want to start your own search, hit the contact button under our bio.”

Publishing Locations

Instagram, Facebook

Edited by

Hannah

Sold (Branding-focused)

Location

Misc., normally in front of property.

Props

Congratulations” sign, additional celebratory props if on hand. (i.e. balloons, crackers, sound blowers, etc.)

General Script Example

“Congratulations to the brand new owner(s) of 900 Elmsmere Unit 1!”

Publishing Locations

Instagram, Facebook, YouTube shorts

Edited by

Hannah

Key notes for Realtors

High energy, smiles

May require 2 versions: one for “owner” and another for “owners.”

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