Playbook: 1-Year Home Anniversary Card Standards {{ currentPage ? currentPage.title : "" }}

Recognizing 1-Year Home Anniversaries

We celebrate clients by recognizing the 1-year anniversary of their home purchase. This small but meaningful gesture strengthens relationships and reinforces our commitment to client care long after closing.


Process Overview

1. Identify Upcoming Anniversaries

  • In Follow Up Boss (FUB), go to the People Tab, go to Home Anniversary Tab

  • Filter by date to see which clients have a 1-year possession anniversary in the upcoming week.

2. Prepare Anniversary Cards

  • Gather all cards for clients with 1-year anniversaries in the next week.

  • Use the 1-Year Home Anniversary Card.

  • Insert a branded $25 Starbucks gift card.

  • Record who the gift card went to and the date it was signed out on the Gift Card Sign-Out Sheet (located in the gift card box).

3. Address and Send Cards

  • Label the envelope with the client’s name and correct mailing address in the centre.

  • Add:

    • A return label sticker (top left corner)

    • A stamp (top right corner)

  • Deliver to the front desk or place directly in the mailbox outside the front of the office for mailing.

4. Track in FUB

  • Add a note in the client’s FUB file confirming that their 1-year anniversary card was sent and include the date sent.

{{{ content }}}