The Monthly Market Update (MMU) provides timely insights into the Ottawa real estate market and is distributed through YouTube, social media, and newsletters. This process ensures consistent branding, accurate market data, and coordinated publishing across channels.

Phase 1 — Market Data & Script Creation

Owner: Visionary (Nick)

At the beginning of each month, the Ottawa real estate market statistics are released in Habistat.

Steps

1. Review Monthly Market Statistics

   • Access the latest Ottawa market statistics via Habistat.

2. Develop the Monthly Market Script

   • Draft a script summarizing the key market insights.

   • Include speaking sections for each agent featured in the video.

3. Identify Supporting Visuals

   • In the right-hand column of the script, indicate any visual elements required, including:

     • Charts

     • Key statistics

     • Price comparisons

     • Market highlights

     • Other supporting graphics

4. Distribute Script to Agents

   • Share the finalized script with agents responsible for filming their sections.

5. Agent Filming & Upload

   • Agents record their assigned segments.

   • All video files are uploaded to Google Drive in the designated MMU folder.

Once all footage is uploaded, ownership transitions to the Marketing Team.

Phase 2 — Visual Production & Video Editing

Owner: Marketing Assistant

1. Download and Review Assets

Performed by Marketing Assistant.

• Download all agent video clips and the finalized script from Google Drive.

• Review the script to identify all required statistics and visual elements.

2. Create and Update Visual Assets

Performed by Marketing Assistant.

Using Canva:

• Update existing MMU graphic templates with current statistics.

• Create any new one-off visuals required, such as:

  • Market charts

  • Key statistic graphics

  • Price comparisons

  • Callout highlights

3. Edit the Video

Performed by Marketing Assistant. Editing of the video should take approximately 1 hour. If editing time is significantly higher, consider removing added flairs, and check in with Marketing Director.

Combine all video segments and visuals into the final MMU.

Ensure the following elements are included:

• Agent Introductions

  • Each agent must appear with a pop-up containing their name and title.

• Data Visualization

  • Include all charts and visuals referenced in the script.

• Title Screen

  • After Nick’s introduction, add a title slide featuring:

    • Full logo (including tagline)

    • “[Month] Market Update” (Example: March Market Update)

• Closing Screen

  • End the video with the full logo.

  • If available, consider including a short montage of recent client events with a caption identifying the event.

  • If editing time is running high, consider short-to-no montage.

• Music

  • Add light background music.

  • Ensure the volume does not interfere with spoken audio.

Share draft with Marketing Director.

Phase 3 — Captions & YouTube Preparation

Owner: Marketing Assistant

1. Generate Captions

• Upload the final video to HappyScribe.

• Generate machine captions.

2. Caption Review

• Review captions for accuracy. Watch especially for spelling of agent names, place names, real estate terms, and frequently-used short-forms (i.e. MLS, OREB, RECO, OC Transpo), as these are regularly misunderstood by HappyScribe.

• Download finalized captions as .SRT file.

3. Create Thumbnail

Using Canva:

• Update the MMU thumbnail template with the current month and visuals.

4. Write YouTube Title & Description

Title requirements

• Must include Ottawa

• Must reference the current market conditions or insights

Example:

Detached vs Condos: Where Ottawa’s Real Opportunities Are Right Now

Description should include

• Month and year (i.e. Recapping all of Ottawa’s real estate news in March, 2026).

• Contact information

• Major market highlights (e.g., buyer’s market, balanced market, price trends)

5. Upload to YouTube

Upload the final video and include:

• Thumbnail

• .SRT captions

• Title

• Description

• Tags

• End cards (subscribe + recommended video)

• Additional relevant cards (i.e. recent podcasts, explanation videos)

Set as draft and have Marketing Director review.

Phase 4 — Publishing & Distribution

Owner: Marketing Team

The MMU must be completed and published before Friday of the release week to ensure inclusion in weekly communications.

1. e-Newsletter Distribution

Marketing Director includes the MMU in:

• Weekly Content Roundup

• Weekly

2. Social Media Visuals

Using Canva:

• Update the MMU social media template with the latest statistics.

3. Create Social Media Video

• Extract a short introductory clip from the MMU.

• Format it as vertical (9:16) for social media.

4. Publish to Facebook & Instagram

Post as a carousel, including:

• Slide 1 — Intro video

• Slide 2+ — Market statistic graphics

5. Publish to LinkedIn

Upload the full MMU video with:

• A more professional tone

• A concise overview of key market insights

Phase 5 — File Archiving

Owner: Marketing Team

Upload the following assets to Google Drive:

• Final video file

• .SRT captions file

• Thumbnail

• Social media graphics

• Short-form video clip

Ensure files are stored in the appropriate MMU monthly folder.

Process Completion

Once the video has been published, distributed, and archived, the Monthly Market Update process is complete.