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Nick Fundytus Realtor Wiki
  1. Table of Contents
    1. 1.EOS Model and Accountability Chart
      1. 1.1 What is EOS? (Overview of the Entrepreneurial Operating System)
      2. 1.2 Our Vision, Mission, and Core Focus
        1. 2025 Core Values Speech
      3. 1.3 Our Accountability Chart
        1. OPS and Finance Seat Description
          1. OPS and Finance Weekly Schedule
        2. Marketing Assistant
        3. Summary of Marketing vs. Marketing Assistant
        4. Realtor Team Member Role Description
      4. 1.4 EOS Core Tools We Use
        1. L10 Meeting Expectations
      5. 1.5 How EOS Shapes Our Team Culture
    2. 2. Branding and Marketing
      1. 2.1 Integrated Marketing Plan
        1. 1YNP - One Year Nurture Plan
        2. AEU - Annual Equity Update (2024)
        3. Client Events (2024)
        4. Leads - How to Convert New Leads (2024)
        5. Listings - Leveraging Listings to meet more clients (2023)
        6. REALM - MLS as a Marketing Tool (2024)
        7. Annual Contact Cadence (Email, Newsletter, Personal Outreach & Events)
        8. Paperwork - Paperwork as a Marketing Tool (2024)
        9. Solving Problems - Problems Can be a Marketing Opportunity (2024)
        10. Referrals - Systems for Generating Referrals (2024)
        11. W&Q - Weekly and Quarterly Updates (2024)
        12. WCR - Weekly Content Roundup (2024)
          1. Weekly Content Roundup Procedures
        13. WNE - What's Next Emails For Each Stage (2024)
      2. 2.2 Brand Guidelines
        1. My Brand
        2. Values and Controversy Policies (2024)
      3. 2.3 Social Media Presence
        1. Blog Posts
        2. Monthly Themes for Blogs, Podcasts, Marketing and Socials
        3. Podcasts - How to publish an episode to Simplecast from Google Drive
        4. Podcasts - Overview of Creating, Publishing, and Promoting an Episode
      4. 2.4 Marketing Campaigns
        1. Listing Paid Marketing
          1. Ads
          2. Paid Promotions Guidelines
        2. Farming Beacon Hill
          1. Purpose and Goals
          2. Strategy and Principles
          3. Mass Mailers and Post Cards
            1. Playbook: Seasonal Mailers
          4. Beacon Hill Website
            1. Playbook: Business Profiles/Event Recaps
          5. Social Media
          6. Sponsorships and Community Events
          7. Charity and Fundraising
          8. Local Partnerships
          9. Local Initiatives
          10. Special Projects
          11. Preparation
          12. Step-by-Step Execution
          13. Measurement and Reporting
          14. Roles and Responsibilities
          15. Future Expansion
          16. Related Resources
        3. [Playbook: Thanksgiving Fall Pie Giveaway]
        4. [Playbook: Tire Change Days]
        5. [Playbook: Annual Holiday Kick-Off Perogy Party]
      5. 2.5 Community Presence
        1. Client Events
          1. Holiday Kick Off Party
          2. Bonspiel for Shelter
          3. Tire Change Day
          4. Thanksgiving Pie Day
          5. Ice Cream Day / Back to School
          6. Name That Tune
        2. Ottawa Venues for Client Events
        3. Gloucester Dragons Marketing Plan
      6. 2.6 Measurement and Reporting
      7. 2.7 Marketing Processes
        1. Monthly Market Update Process
        2. Realtor In Your Pocket: Podcast Process
          1. Podcast: Thank you Email
        3. Weekly Content Roundup (WCR) - Process
        4. Weekly E-Newsletter - Process
        5. Shor.by Process
        6. E-Signature Process
    3. 3. Website (Nickfundytus.ca)
      1. 3.1 Purpose of Website
      2. 3.2 Updating Content
        1. Adding a Listing on Nickfundytus.ca
        2. Karim's "Coffee with Karim" Blog Post
      3. 3.3 SEO and Content Strategy
      4. 3.4 Integrations
      5. 3.5 Maintenance and Troubleshooting
        1. Ninesixteen's Guides to Website Maintenance
      6. 3.6 Future Improvements
    4. 4. Onboarding
      1. 4.1 General Onboarding (All Team Members)
        1. Fundytus Team Hiring Guidelines
        2. The Sales Funnel
        3. Training: Editing Our Wiki
        4. Training: Goal Setting
        5. Training: Three-Legged Stool Model
        6. Training: Organizational Chart
        7. Training: Daily Check Ins and Level 10 / Sales L10 Meetings
        8. Training: Periodic Review
      2. 4.2 Realtor Onboarding
        1. New Realtor Member Onboarding
        2. Agent Expectations and Processes
        3. Email Signatures
        4. Buyer Specialist - Contract and Splits Chart
      3. 4.3 OPS/Finance Onboarding
        1. Tools to Set Up for New Hire
        2. Operations and Finance - Core Responsibilities
        3. Finance and Operations Training Checklist
      4. 4.4 Marketing Onboarding
        1. 4.4.2 - Marketing Assistant Onboarding
      5. 4.5 Integrator Onboarding
    5. 5. Operations
      1. 5.1 Google Drive Organization
        1. Creating a New Client Folder for Buyer or Seller
      2. 5.2 Google Chat Communication
        1. Creating a New Google Space and Best Practices
      3. 5.3 File and Document Standards
        1. Forms - Buyer Closing Checklist
        2. Forms - Buyer Intake Form
        3. Forms - Seller Closing Checklist
        4. Forms - Seller Intake Form
      4. 5.4 Task and Workflow Management
      5. 5.5 Administrative Playbooks
        1. Referral Gift Cards Standards
        2. 1-Year Home Anniversary Card Standards
        3. Client Birthday Card Standards
        4. Setting up ShowingTime for a New Listing
        5. Preparing Documents for Electronic Signing
      6. 5.6 Common Troubleshooting
    6. 6. Finance
      1. 6.1 Compensation and Splits
      2. 6.2 Payroll Overview
        1. How to Submit a TimeSheet
      3. 6.3 Budgeting and Profit Margins
      4. 6.4 EOS Finance Tools
      5. 6.5 Financial Transparency
    7. 7. Tools and Software
      1. 7.1 Follow Up Boss (CRM)
        1. [Playbook: Adding Deals and Checklists]
        2. Follow-up Boss Sources, Stages and Tags
        3. Creating a Client Profile and Tagging
        4. FUB Smart Lists Criteria
        5. FUB - Using the Dialer
        6. Convert leads into Prospects - "7 Days of Life" 7x7 Touch Program
      2. 7.2 Google Workspace
        1. 7.2.5 [Playbook: Intake Forms and Internal Checklists]
        2. Team Forms
        3. Google Tag Manager
      3. 7.3 EOS One
      4. 7.4 Faltour/Nexone
        1. Faltour - Transaction Data Entry Standards
        2. Creating a new Client, Listing, or Transaction
        3. How to Mark Up a Counter-Offer for E-Signatures
        4. How to Create and Upload FINTRAC Forms
        5. Finalizing in Nexone
        6. How to Check Through Listings and Transactions
        7. File Naming Conventions When Uploading
      5. Prop T/X
      6. 7.5 Monday.com
      7. 7.6 Marketing Tools (Digital)
        1. Bombomb
          1. Bombomb and Youtube: Transfer Videos
          2. Bombomb E-Blast
        2. Canva
        3. Twitter
        4. Fiverr
        5. Prezi
        6. Instagram
        7. Shorby
        8. Vistacreate
        9. Youtube
          1. YouTube Best Practices
      8. 7.7 Physical Tools
        1. Team's Recording Equipment
      9. 7.8 Other Key Platforms
        1. Agent Resources
        2. Showingtime
        3. Webforms
    8. 8. Resources
      1. 8.1 Scripts and Templates (Internal)
        1. Our Team's Most Requested Resources
      2. 8.2 Guides (Client-Facing)
      3. 8.3 Checklists
        1. Open House Standards
        2. Karim's Social Media
      4. 8.4 Training Materials (Internal)
        1. The Ideal Realtor Work Week
        2. Nick's Training Courses
          1. Building a Lead Generation System
            1. Framing My Lead Source
            2. Example Lead Source
            3. Lead Source: Downsizing Seniors
          2. ChatGPT and AI for Realtors
          3. Ten Key Systems (2022)
            1. CRM System
            2. E-Mail Service Provider
            3. Social Media Management
            4. Lead Generation Systems
            5. Meeting System
            6. Tracking and Measuring
            7. Conversion
            8. Transaction Management
            9. Note-Taking Systems
            10. Project Management
        3. Tom Storey Seminar Notes - 24% Return on Database
        4. YouTube Lessons
        5. Further Learning
        6. Standard OREA Forms
          1. Filling Out Forms
          2. Agreement of Purchase and Sale (Course with Kerri McGee)
        7. How to Send a Referral to a Realtor in another Market
        8. Ottawa Neighborhoods - Districts
        9. Condo Amenities' Locations
        10. Working with a Buyer
          1. Winning / Nurturing the Opportunity
            1. Buyer Leads
            2. Buyer Presentation
            3. Karim - Lead and Buyer Scripts
            4. Getting The Buyer Rep and Pre-Approval
          2. Active Buyer Client
            1. Karim - How to Write an Offer
            2. Forms You Will Need
            3. Karim - Scripts
          3. Buyer Conditionally Accepted
            1. Karim - Buyer's Accepted Offer - Further Information to Collect + Script
            2. Depositing a Cheque with Another Brokerage
            3. Completing a "Receipt of Funds"
            4. Sending Documents to Lawyer and Mortgage Broker
          4. Firm (Pending Offer)
        11. Listing a Property for Sale
          1. Winning the Listing
          2. Pre-Listing Phase
          3. Exclusive Listing Phase
          4. Forms You Will Need
          5. How to Cancel a Listing
        12. Common Tasks and How-To's
          1. Ads - Create a Facebook Lead Ad for a Listing (2022)
          2. Buyer Specialist - People - Getting Into a Routine
          3. Buyer Specialist - Clients - Showings - Booking Showings
          4. Buyer Specialist - Clients - Showings - Communicating Showings With Clients
          5. Buyer Specialist - Leads - Systemic Follow-Up
          6. Buyer Specialist - People - How to Organize People to Reach Them
          7. Buyer Specialist - People - How to Lead Generate
          8. Calls - Reasons to Call Someone
          9. Client Service - How to do a weekly update.
          10. Closing - What Forms Are Sent Where
          11. Commissions - Entering team commissions in NexOne (2023)
          12. Contests - How to Export from KingSumo to Bombbomb
          13. Courier - How to Courier an Item or Document
          14. CRM - Client Record Audit
          15. COVID-19 - Special Procedures
          16. Drive - How to Organize Google Drive
          17. Final Walkthrough - How to Schedule a Final Walkthrough with a Client
          18. Firm Sale - Sales Assistant Commission
          19. Firm Sale - Sales Assistant Invoice (OLD PROCESS)
          20. Forms - Sales Assistant (SA) Invoice (2021) Procedure
          21. Leads - How to write a calendar invitation to a lead
          22. Leads - How to write a postcard to a new lead.
          23. Leads - How to Introduce Yourself to a New Lead
          24. Listings - Gathering Listing Activity Feedback (2023)
          25. Meetings - Daily Check-ins
          26. Meetings - How to Run a "Same Page" Meeting
          27. People - Accounting and Bookkeeping
          28. Showing Time - Setting Up
          29. How to create a YouTube Thumbnail
          30. Follow Up Boss - How to send a batch email to just your own clients.
          31. Organization - Marketing Administrator Calendar Reoccurring Items
            1. Communication Channels Check Communication Channels Check + Last Minute Tasks
            2. Daily Check-In
            3. 3pm Check-In
            4. Filling Out The Scorecard
            5. Social Media Statistics
            6. Ongoing Listing Client Weekly Market Reports
          32. Prospecting - Power Hours 2024
          33. How to Record and Publish a Client How-To
          34. How To - Referral Form
          35. How to hold an Open House
      5. 8.5 Glossary of Terms
        1. Lead Sources and Transaction Types - Definitions (2023)
        2. Terms and Definitions
    9. 9. Appendices
      1. 9.1 Policies and Compliance
        1. The Compliance Copywriting Course - UDEMY
        2. CREA Logo Usage Rules - 2022
      2. 9.2 HR and Team Policies
        1. 2025 Team Game Plan
      3. 9.3 Retired Processes
        1. 2024 Game Plan
          1. 2024 AP - Set a clear budget (incomplete)
          2. 2024 AP - Prioritize re-marketing and lookalike audiences (incomplete)
          3. 2024 AP - Block time for reverse prospecting
          4. 2024 AP - Create Consistency in Seller Follow-up
          5. 2024 AP - Create Standards for the Closing Process (Incomplete)
          6. 2024 AP - Clarify what we're measuring
          7. 2024 AP - Hold each other accountable for the actions that we're taking (Incomplete)
          8. 2024 AP - Keep FUB Tight and Well-organized
          9. 2024 AP - Run new ad campaigns
          10. 2024 AP - Refuse Overpriced Listings
          11. 2024 AP - Improve the listing process to be more intentional
          12. 2024 AP - Improve the Buyer Process to be more intentional
          13. 2024 AP - Hire three new Buyer Specialists in 2023. Keep 2
          14. 2024 AP - Revise Marketing Spend for Listings
          15. 2024 AP - Bring 3D Photography In-House
          16. 2024 AP - Launch Weekly Email
          17. 2024 AP - Launch Quarterly Print Newsletter
          18. 2024 AP - Activate Drip Campaign for ALL Leads
          19. 2024 AP - Print Materials for Listing Launch and Closing Baskets
          20. 2024 AP Set standards for sending referrals to team members
          21. 2024 AP - Relaunch Ourbeaconhill.ca (incomplete)
          22. 2024 AP - "Hire" Volunteers for ourbeaconhill.ca (incomplete)
          23. 2024 AP - Display our team and individual goals clearly in the office.
        2. Team Overview (2023)
          1. Our Current Team (2023)
          2. Organizational Structure and Role Descriptions
          3. Organizational Structure and Role Descriptions (2023)
            1. Organizational Structure (Midsize Team)
            2. Job Description - Listing Manager/Transaction Coordinator
              1. LM1.1 - Oversee all aspects of sellers transactions from initial contact to executed purchase agreement. (2022)
              2. LM1.2 - Prepare all listing materials (2022)
              3. LM1.3 - Prepping a property for listing
              4. LM1.4 - Obtain all necessary signatures
              5. LM1.5 - Coordinate showings
              6. LM1.6 - Obtain feedback from showings on our listings
              7. LM1.8 - Coordinate all public open houses and broker open houses
              8. LM1.9 - Input all listing information into MLS and marketing websites
              9. LM1.10 - Submit all necessary documentation to office broker for file compliance (2022)
              10. LM1.11 Input all necessary information into client database and transaction management systems.
              11. TC1.3 Coordinate mortgage and appraisal processes.
              12. TC1.4 Coordinate inspections and coordinate completion of repairs.
              13. TC1.5 Regularly update & maintain communication with clients, agents, title officer, lender etc.
              14. TC 1.6 Submit all necessary documentation to office broker for file compliance
              15. TC 1.7 Coordinate moving/possession schedules.
              16. TC1.8 Schedule, coordinate & attend closing process.
            3. Job Description - Buyer Specialist
              1. Schedule - Buyer Specialist - Typical Week, Weekly Schedule (2023)
              2. BS1.23 - Preview Homes (2022)
              3. BS1.24 - Host an Open House (2022)
            4. Job Description - In-House Inside Sales Agent 2022 (In Draft)
              1. ISA schedule 2022
              2. ISA Scripts/Training
              3. Objections
            5. Job Description - Inside Sales Agent (ISA)
            6. Job Description - In-House Videographer (2022)
              1. Schedule - In-House Videographer
            7. Job Description - Lead Buyer's Agent
              1. Schedule - Nick - Typical Week, Weekly Schedule (2023)
            8. Job Description - Listing Agent
            9. Job Description - Marketing Director and Administrative Manager
              1. Schedule - Marketing Director and Administrative Manager - Typical Week, Weekly Schedule (2023)
            10. 2023 Job Description - Associate Realtor - "Paper Agent"
            11. Job Description - Runner
            12. Job Description - Sales Manager
            13. Job Description - Showing Assistant
            14. Showing Assistant 2022
            15. Compensation Model
          4. CEO Tasks
          5. COO Tasks
          6. CFO Tasks
        3. Market in a Minute
        4. Karim's Lead Source - Chloe
          1. Outline & Analysis
        5. In-House Listing Videos
        6. Marketing Overview (2023)
      4. 9.4 Archived Documents
        1. Content - Home Stuff You Should Know (2022)
        2. Content - New Build Experience (2022)
        3. Content - Ottawa this Week (2022)
        4. Fundamentals of Digital Marketing
        5. Getting a Business Online
        6. Sales Assistant Invoice
        7. Listing Procedures (Old Procedures for Reference)
        8. Content Marketing Hub and Spoke
        9. Giveaway Contests (Social)
        10. Lead Magnets - How To Create a Lead Magnet
        11. Old Client Event Procedures
      5. 9.5 Historical References
Weekly E-Newsletter - Process {{ currentPage ? currentPage.title : "" }}

The Weekly E-Newsletter (“The Weeklies”) is sent to VIP clients and past clients who already know the team and have an established relationship with us. Unlike the Weekly Content Roundup, which highlights agent blogs broadly, the Weeklies focus more on relationship-building, client engagement, and community updates.

The tone should feel more personal, conversational, and team-oriented, reflecting that this audience already knows and trusts the team.

The process includes agent submissions, marketing compilation, distribution through Follow Up Boss (FUB), and performance review.

Agent Content Submission

1. BombBomb Video Submission

Each agent records a BombBomb video for their Weekly email audience.

The video should be a short personal message that may include:

  • A quick market insight

  • Commentary on something happening locally

  • A brief update on what the team is working on

  • Mention of upcoming client events or community involvement

Once recorded, the BombBomb video must be shared in the designated Google Chat channel for Weekly emails.

Deadline: Thursday at 2:00 PM

Marketing Compilation

Once videos are submitted, the Marketing Team assumes full responsibility for drafting the Weekly email.

2. Draft the Weekly Email

The Weekly should be shorter and more curated than the Weekly Content Roundup.

The content should feel:

  • More personal

  • More community-focused

  • More relationship-driven

Marketing should consult with Nick (Visionary) when drafting to ensure that priority initiatives and messaging are included.

3. Key Content Sections

The Weekly email may include the following sections, depending on available content.

Greeting

Start with a friendly greeting using merge tags for personalization.

Example:

Opening / Personal Note

Begin with a short introduction that feels personal and conversational.

This section may include:

  • A brief market observation

  • A personal team update

  • Commentary on something happening locally

Curated Blog Content

Select one or a few relevant blog posts from the week.

Unlike the Weekly Content Roundup, the Weekly should curate content selectively, rather than listing every blog.

Provide a short description and link to each included blog.

Client Events & Community Initiatives

Highlight any client-focused events or community involvement, such as:

  • Client appreciation events

  • Fundraisers

  • Community initiatives

  • Local partnerships

If there are upcoming client events, they must be included.

Major Content Releases

Include any major team content when available, such as:

  • Monthly Market Update (MMU)

  • Podcast episodes

Provide a brief description and link where appropriate.

Things to Do in Ottawa

Include a short section highlighting events happening in Ottawa that weekend, such as:

  • Festivals

  • Markets

  • Community events

  • Seasonal activities

Closing & Call to Action

End with a short closing message and a relevant call to action.

Examples:

  • Reach out if you’re thinking about buying or selling

  • Ask us for a home valuation

  • Contact us for hyperlocal insights

Email Creation in Follow Up Boss (FUB)

4. Open Follow Up Boss

Once the draft is finalized, move into Follow Up Boss (FUB) to prepare the email.

5. Filter the Contact List

Apply the following filters:

  • Tag: WENL – Weekly E-Newsletter

  • Exclude: Unsubscribed contacts

  • Email Status: Good (not bounced or invalid)

  • Agent: Nick

Ensure All Emails are selected.

6. Create the Email

Create the email using the Weekly template.

Steps:

  1. Copy and paste the finalized Weekly content into the template.

  2. Review formatting carefully, particularly:

    • Bulleted lists

    • Spacing

    • Links

7. Embed the BombBomb Video

Use the BombBomb integration icon to embed the appropriate BombBomb video directly under the introduction section.

8. Schedule the Email

Schedule the email to send:

Friday at 8:30 AM

9. Repeat for Each Agent

Repeat the same process for each agent by adjusting the contact filters:

  • Change the Agent filter

  • Embed the appropriate BombBomb video

Each agent’s contacts should receive the version featuring their own BombBomb introduction.

Performance Review

10. Monday Review

During the Sales & Marketing meeting on Monday, review performance metrics for the Weekly email.

Key metrics include:

  • Open rate

  • Audience size

  • Click-through engagement

  • Overall performance trends

Discuss results with the team and identify opportunities to improve future newsletters.

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