Shorby Profile Creation Process
Team Fundytus
Each Team Fundytus agent maintains a Shorby link page that acts as a centralized hub for their content, listings, and contact information. All team Shorbys must follow a consistent structure, branding, and layout to ensure a unified team presentation.
Nick’s Shorby serves as the template standard for all team members.
Example reference:
1. Branding Setup
All Shorbys must follow Team Fundytus branding standards.
Background Color
Purple background
Button Style
Yellow buttons
These colors must remain consistent across all team Shorbys to maintain visual brand continuity.
2. Agent Header Section
The top section of the Shorby must include the agent’s personal identity and contact information.
Required elements:
Agent headshot in a circular frame
Agent name
Title
If the title includes the word REALTOR, it must:
Be capitalized
Include the registered trademark (®) the first time it appears
Contact information must include at minimum:
Phone number
Email address
Additional contact details can be added if relevant.
3. Priority Content Blocks
The first section of the Shorby should highlight time-sensitive or high-priority content.
These blocks should include:
Active listings
New listings
Featured listings
Upcoming client events
Fundraising initiatives
Major announcements
This section should be updated regularly as listings or campaigns change.
4. Agent Introduction Section
Approximately midway down the page, include a short personal introduction.
Title this section:
“Hi, I’m [Agent Name]”
The description should briefly explain:
Who the agent is
What they specialize in
How they help clients
This should be short, approachable, and conversational.
5. YouTube Feed
Embed the Team Fundytus YouTube channel feed.
The feed should automatically display the three most recent videos.
This ensures the page always features the latest content without manual updating.
6. Core Content Links
Each Shorby must include links to key team resources.
Required links include:
Blog
Testimonials
Causes We Support
These links help reinforce trust and provide visitors with additional information about the team.
7. Temporary Campaign Links
Shorbys may include temporary links when relevant.
Examples:
Hiring announcements
New initiatives
Event registration
Special campaigns
These links should be removed once the campaign or event has concluded.
8. Social Media Links
All Team Fundytus Shorbys must include the same social media links at the bottom of the page.
Required platforms:
Facebook - Team Fundytus
Instagram - Agent / Team Fundytus
YouTube - Team Fundytus
LinkedIn - Team Fundytus
These links should point to the Team Fundytus accounts, or individual agent Instagram profiles if they are set up and properly branded as part of the team.
9. Consistency Check
Before finalizing a Shorby, confirm that it matches the standard team layout.
Checklist:
Purple background and yellow buttons
Agent headshot in circular frame
Name and title formatted correctly
REALTOR® formatting correct
Contact information included
Listings and time-sensitive content at the top
“Hi, I’m…” section present
YouTube feed displaying latest videos
Blog, testimonials, and causes links included
Social media links included at the bottom
All Team Fundytus Shorbys should appear virtually identical in structure, differing only in the agent’s personal information and active content links.