How to Get More Likes for Your Brand's Facebook Page {{ currentPage ? currentPage.title : "" }}

It's not enough to create a Facebook business page and stop there. To make it attractive and encourage people to come and consult it, exchange their impressions and share its content, it must be animated. For this, several tips and tricks exist.

Define a strategy

A company's Facebook professional page is its showcase on this social network.

Not only is its construction an important step, but all the content that will be posted there as well as the responses to user comments will also play a key role. They are the ones who will reflect the company's image on Facebook and its ability to interact with its community and other users.

To successfully animate a page, you have to think about the strategy to adopt and stick to it. Some brands opt for a humorous tone - like Netflix (61.2 million subscribers in October 2019) for example - others for a more institutional communication ...  It is important to remain consistent in its editorial strategy on Facebook in order to not to lose its hearing. Hence the interest in maturing your strategy for a long time before embarking on it.

  • The company must start by asking itself why it chose to create a Facebook page and what are its objectives to achieve?

  • Does it just want to disseminate information about its news or does it seek to create a community around its brand and its values?

  • Does the company want to generate traffic on its website or boost sales?

From these objectives will logically flow the levers to be put in place to achieve them, and therefore the publication strategy to be adopted.

Free yourself from time

The development of the strategy then the animation of a page logically require time. The quality of the content posted on Facebook matters, but also the frequency of publications. There is no point in posting several contents at once, then not feeding the page for several days. Better to post less, but regularly, to keep the audience's attention.

Running a Facebook page is especially time-consuming if you want to post interesting - if possible exclusive - and potentially viral content.

Creating the ideal publication, which will be shared by as many people as possible, and will create links within the community and beyond - the famous buzz - is the dream of many companies who invest in this social network. Unfortunately, it is far from easy. It is necessary to think carefully about the messages of promotion and the responses to be given - or not - to the comments so as not to create a bad buzz which would then be detrimental to the brand.

Target certain types of content

In general, it is advisable to vary the content while remaining consistent with its initial strategy. However, you should know that Facebook favors certain types of publications that will be better highlighted and more visible on the social network, and therefore likely to be more shared. The more a post is liked and shared even using Free Liker, the more it is highlighted by Facebook. A real virtuous circle can then be set up, but the reverse is also true for content that elicits few reactions, and which will therefore be less visible.

The content Facebook prefers  - the ones it prioritizes in general -  are the videos, pictures, and posts that keep users on Facebook. Inserting outgoing links with every publication can therefore prove to be a long-term disadvantage. Of course, this is not a strategy to be banned completely. The important thing is, once again, to follow the common thread of its strategy and to provide its followers with what they expect.

Stay responsive

The last point often overlooked - wrongly - by brands on Facebook: responsiveness. Animating a page involves not only providing it with relevant content but also remaining open to criticism, questions, and various requests from Internet users.

They can indeed address the company in different ways, by tagging it in a post, commenting on one of its publications, or sending it a private message. This communication must remain two-way - it is even one of the major interests of creating a professional page on Facebook - Internet users are still waiting for an answer.

The community manager  - or person in charge of the animation of the page - must therefore remain attentive to the reactions of his community and be able to react quickly. He must use Free Liker for the posts with low reactions because he is the guarantor of what happens on the page. It is their job to moderate comments and removes malicious or irrelevant ones. 

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