QR codes may not be entirely unfamiliar to you. You have surely come across them on a restaurant table, in a store, on a poster in the street or on transport, on your digital travel certificate, or on your train ticket. Recognizable by their small black graphic with squares at the ends, they have become commonplace in our daily lives. What are they for? How to make a QR code? We explain it to you.

What is a QR code used for?

A QR code brings together a whole lot of information that needs to be read quickly. Behind this icon can hide a URL (web address), a text, a payment platform, a link to a social network, an image, music, or an application. It works like a redirect to digital content, without you having to type anything into your search bar, click a link, or log in. If you scan the QR code on the table of a restaurant, for example, you will have access to its menu and will be able to order without having a printed version in your hands. In the same way, you can scan a QR code in a museum or at an exhibition and access all the information of work directly on your smartphone, in just a few seconds. Be careful, however, to check the URL that appears before continuing the operation at the risk of coming across a malicious link.

How to use a QR code?

To access the information hidden behind a QR code, simply scan it from a smartphone. To do this, you have several options. From an Apple device (iPhone, iPad) simply open the camera of your phone and put it in front of the pattern without moving. A notification will then appear and invite you to follow the link hidden behind the code. If you have an Android device, reading codes from the camera is not always automatic. If it does not work, you will have to activate it in the settings. Alternatively, you can scan a QR code from your main screen if you're using Google. To do this, long-press your home button. This will open the wizard for you. Among the features available, Google Lens allows you to scan QR codes. 

Creating QR codes in business: advantages and use cases

The pandemic has accustomed users to contactless. In this dynamic, the deployment of QR codes has accelerated. By setting up QR codes, your customers will be able to access the information you want to share more easily and quickly. Thus, thanks to the Qr code generator, you can:

• implement a low-cost marketing strategy,

• increase the number of visitors to your website,

• publicize your business.

• transmit documents in digital format such as business cards,

• provide additional information on products or services,

• generate sales,

• get reviews,

• track the user journey.