When most people think of search engine optimization (SEO), they focus on what they can do on their site to help it rank higher on result pages for Google. A great SEO strategy should include tasks like creating great, keyword-rich content. But getting results requires more than on-page SEO.

Off page search engine optimization includes everything you do outside your site. It's more complex and can be difficult to do. But that hard work can result in substantial payoffs.

Why Do Off-Page SEO?

Ultimately, the reason why off-page SEO is so important is because it revolves around your reputation. Search engines like Google look at more than your website's content when developing rankings. That's just one piece of the puzzle. It also examines your expertise, authoritativeness and trustworthiness (EAT).

Think of it this way:

If search engines only focused on on-page SEO, website owners could easily rig the system without providing much value to visitors. There would be nothing stopping someone from creating basic pages stuffed with keywords. That page looks valuable to users from an on-page SEO standpoint. But in reality, it's nothing more than an attempt to gain traffic.

Off page search engine optimization looks at more nuances. It focuses on what others think of your site and how much value your content truly provides. Google wants to recommend the most reputable sites, and off-page SEO makes that possible.

What Does Off-Page SEO Include?

Off-page SEO includes details like backlinks and overall visibility. You have limited control over off-page SEO, but you can still do many things to improve your expertise, authoritativeness and trustworthiness.

One is to gain more backlinks through collaboration. Backlinks develop when another website links back to yours, such as when they source your content. That backlink shows search engines that your site is reliable and has great information.

Another method is content marketing. Producing content for social media, creating podcasts, participating in forums, getting shoutouts from influencers and more make a big difference. It brings attention and establishes more links that point back to your site.

Author Resource:-

Emily Clarke writes about tailoring your strategy for on-page, off-page and technical SEO to fit the goals of your business. You can find her thoughts at expert SEO strategists blog.