Software as a service (SaaS) has revolutionized how companies invest in productivity tools. There are countless SaaS platforms that organizations rely on to support their operations, and the SaaS model ensures that everything stays up-to-date and reliable for years to come.

But because companies rely so much on software to succeed, there's no one-size-fits-all platform. Instead, professionals must utilize integrations to ensure they can do their jobs as efficiently as possible. An embedded IPaas makes using integrations possible.

Also known as embedded integration platforms as a service, these tools help SaaS teams build and manage integrations that allow their products to communicate and interact with other products their clients might use. For example, a sales team might need tools like HubSpot, SalesForce, Shopify and WooCommerce for marketing and conversions. Instead of using those platforms separately, SaaS teams can use these IPaas to create a seamless experience. The technology eliminates complicated workarounds and provides greater flexibility.

Why It's Important

Ultimately, it comes down to efficiency and convenience. Did you know that mid-market businesses often use over 125 different apps? That's a lot of platforms to manage. From a customer perspective, integrations are a must-have. It prevents people from having to jump through hoops to do their job. It improves productivity and streamlines workflows.

IPaas tools allow apps and productivity software to communicate. Think of it as a bridge between different platforms, enabling data access, workflow automation, insights, etc.

These days, companies look for straightforward native integrations. It's one of the biggest must-haves when shopping for new tools. If your SaaS platform doesn't have many native integrations, potential clients will likely go to your competition because they know they will have a better user experience.

While your teams could build integrations from scratch, it's time- and resource-intensive. Developers must use various API and data formats while navigating different authentication methods. IPaas is the workaround SaaS teams need. It saves time and allows developers to create the native integrations clients need. As a result, you can deliver the experience clients need and continue to serve their needs throughout the life of your product.

Author Resource:-

Emily Clarke writes about integrating the API and related platforms services. You can find her thoughts at embedded iPaaS blog.