Marketing funnels are tools used to segment consumers along the customer journey. The top of a marketing funnel is generally broad and attracts a lot of people. From there, the funnel narrows as only potential leads are moved along to the next stage. The end of the funnel is where serious leads are sent, and the use of marketing funnels can be a significant part of an overall sales strategy.

Mobile apps can play a large role in a full-funnel marketing strategy, but only if you know how to leverage the power of these apps. If you haven’t started using a mobile app for marketing your business through a full-funnel strategy, you may be losing out on a lot of potential business.

Starting From the Top

When putting together a full-funnel strategy using a mobile app for marketing purposes, think about the broadest set of prospects first. Who does your brand appeal to in general, and where can you market your app to get those people using it?

This list of people and places will typically be very broad, so don’t try to drill down into specific customer categories at this stage in your planning. Initially, you just want to cast the widest net among your potential customer base to get these people to use your brand’s app.

Move to the Middle

To qualify leads move on to the middle of the funnel where you can start to get more specific with your marketing, consider using your app to have users sign up for email alerts or a newsletter. Those who sign up have demonstrated that they have an interest in what your brand has to offer. So, these people would move on to the middle of the funnel, where you could present pitches and offers for things like free trials of your products or services.

Getting to the Finish Line

Out of the group that has accepted your offer for a free trial, you could then use your brand’s app to make your sales pitch and go all in for the close. This is the final segment of the funnel, and your app can be used to help close deals through push notifications, email automation, and redirects to your purchase pages.

Author Resource:-

Emily Clarke writes about customer messaging and engagement solutions including SMS services and mobile notifications tools. You can find her thoughts at web notification blog.