Running a restaurant means you need to have great food, and one of the easiest ways to sell that food is by having a good menu to go along with it. Menus help diners make meal selections, but they also help to upsell purchases. When a diner has several choices in front of them, it can be easy to order things you hadn’t planned to order. This is especially true when you’re hungry.

If you’re wondering how to design a menu that sells, below are some tips:

Don’t Get Too Complicated

While you want to display several choices to upsell diners on all that your restaurant has to offer, you also need to avoid over-complicating things. A cluttered, complicated menu can overwhelm patrons and cause them to order something simple and inexpensive. This has the opposite effect of what you intended and can lead to less business.

Use Descriptive Language

Another tip for how to design a menu is to use descriptive language that sells the features of each dish. For example, if you offer a steak dinner, you can refer to the steak as “succulent” or “sizzling” to sell the experience of eating it. You want to be honest in your descriptions, but don’t be afraid to embellish a little bit. Customers are paying for a dining experience, not just a meal.

Use Professional Pictures

Including pictures of your food in your menu is a great idea, but make sure you include professional pictures only. A poor-quality photo can do more harm than good. If you only have poor-quality images available, it may even be better to leave pictures out altogether until you can get some professional pictures taken.

Categorize Items

Your menu should also be divided into categories so that patrons can find what they’re in the mood for. If you throw everything together in one long list, your menu becomes difficult to read and navigate. Categories help diners navigate to the things they want faster, making it easier to order more food.

Author Resource:-

Emily Clarke writes about business softwares and SaaS solutions. You can find her thoughts at food delivery apps blog.