Search engine optimization (SEO) is the process of ensuring that digital assets can be properly found and indexed by search engines. SEO is important because it not only helps search engines determine what a website or page is about, but it also helps to determine your page rank in search engine results pages (SERPs).

While there are several SEO factors that you should focus on when creating your brand’s online properties, meta tags are some of the most important. Meta tags contain vital information that describes the content of your website to search engines, and these tags must be properly optimized to meet the criteria of various search engines.

What is Included in Meta Tags?

Metadata is not included on a web page itself. Instead, it is information that is only viewed by search engines. Common meta tags include the description meta and the title meta. The meta title is the title you are providing to search engines that define the overall content of each page. The meta description is a short description that lets search engines know a bit more about the content of the page being indexed.

How to Write Meta Tags

You can write your own meta tags with relative ease, but you need to obey some rules. In general, meta titles should be between 50 and 60 characters in length, and meta descriptions should be no longer than 160 characters in length. This is so that they display properly in the search engine result snippet that is provided to people using search engines to find your brand.

While these constraints can be challenging to work through when trying to describe your site or a page, you can use a website builder tool to help. The best website builder for small business is the one that feels most comfortable for you and includes automatic alerts if you exceed the character limit for creating meta tags. Additionally, the best website builder for small business will be the one that offers you the chance to make quick changes if you need to amend your meta tags when search engines update their core algorithms.

Author Resource:-

Emily Clarke writes about building the perfect website in minutes, without using any code for your small business, portfolio, personal blog or e-commerce website. You can find her thoughts at professional websites blog.