Mobile gaming has come a long way since the free games on old brick phones from the 90s and early 2000s. Today, it's a massive industry that generates billions in revenue. While PC and console gaming is experiencing its own monumental success, mobile gaming presents an accessible option for billions around the world.

If you think mobile gaming is losing traction, here are some facts that prove the opposite.

A Strong Source of Revenue

As of 2022, the mobile gaming industry is worth a staggering $300 billion! Collectively app publishers are generating billions annually.

One of the biggest perks of mobile games is that there are many ways to monetize. You can charge users to download and access your newest titles, implement ads, offer microtransactions and charge subscription fees.

With a gaming messaging platform, publishers have the tools to keep players engaged and drive revenue further than ever before. With the average mobile gamer playing for around 16 hours per week, there's always potential to drive profits.

Growing Dominance

Popular app stores from Google and Apple are home to millions of titles in various genres. There's plenty to play, but the number of available games is rising. The first quarter of 2022 saw 14.4 billion downloads across app stores. The most successful gaming app publisher, Tencent, earned over $77 million in revenue alone.

Thanks to the increasing popularity of esports and live-streaming, the number of mobile gamers is going up. By the halfway point of 2022, there were more than 3 billion gamers worldwide.

Generational Changes

One of the most compelling statistics about mobile gaming is its popularity among younger generations. Gen Z and Gen Alpha represent 79 percent of active players. These generations grew up with smartphone technology, indicating that they will likely continue to play on the go throughout their lives.

Using a gaming messaging platform to keep those players engaged can increase brand awareness and continued support for your games and app. These players show no signs of leaving, and many experts believe prioritizing them can lead to long-term success for developers and publishers.

Author Resource:-

Emily Clarke writes about customer messaging and engagement solutions including SMS services and mobile notifications tools. You can find her thoughts at web notification blog.