Push notifications allow your brand to send messages and engage with customers through your apps. The best part about push notifications is that customers don’t need to be actively using your app in order to receive a notification, giving your company greater reach and potential for engagement.

Monitoring your notification statistics is an important part of using a push messaging API, but unfortunately, too few business owners take advantage of the power of these statistics. Failing to factor in push notification statistics could mean you’re missing out on several opportunities to fine-tune the customer experience and gain more sales.

Statistics Help You Optimize Delivery Times

Using a messaging API, you can plan out when to send your app’s push notifications. This is where having user statistics comes in handy. By seeing when notifications are opened or acknowledged by analyzing your notification statistics, you can plan for the optimal times of day or days of each week to send out notifications for maximum impact.

Statistics Tell You Which Notification Types Receive Engagement

By measuring engagement time, your company has the chance to see which types of messages are resonating the most with customers. For example, if you notice that regular weekly news updates are only being read half the time or are only receiving a 50% conversion rate, but notifications about weekly specials are generating an 80% conversion rate, your company can focus more on developing special sales to attract more attention.

Your Analytics Show Where Engagement is Happening

You can also utilize your statistics to see where push notifications are receiving the most engagement geographically. This can give you an edge in highly competitive markets where every sale counts.

You can also use this data to see what works in one part of the country to try to duplicate this success in another part of the country. By drilling down further to look at the specific reasons why a notification campaign has worked in one area, you can adjust this campaign for use in another part of the country through the same strategies.

Author Resource:-

Emily Clarke writes about customer messaging and engagement solutions including SMS services and mobile notifications tools. You can find her thoughts at in-app messages blog.