Short message service (SMS) burst into the scene three decades ago to revolutionize communication. By the early 2000s, it became the defacto method for keeping up with friends and family. But its advantages go beyond personal messaging.

SMS marketing offers an exciting way for businesses to reach consumers. Compared to other marketing methods, SMS has a considerably high ROI. But is working with the best SMS marketing platform right for your company? Here are several benefits worth considering.

The Versatility of SMS

There are many ways to use text messaging services to your advantage. It goes beyond standard email blasts, creating a more personal approach to serve your target demo. Organizations use text messages to welcome new customers, remind them of upcoming payments, confirm appointments and more. It's also an excellent way to provide exclusive access to flash sales and VIP promos.

Higher Open Rates

Did you know that SMS marketing has an open rate of around 98 percent? That's substantially higher than email or print advertisements.

Text messages are inherently personal. People have their phones on them at all times, and they're more inclined to open notifications they receive on the fly. It's a way to ensure customers see your messages instead of hoping they don't end up in the spam folder.

Overcoming Privacy Concerns

Another perk of SMS marketing is that it addresses many privacy worries. Customers are wearier than ever about data-sharing between apps and the risks associated with opening emails from unfamiliar addresses. But SMS marketing gathers zero-party data.

Customers have to opt in to receive marketing messages from you. They directly and intentionally share data with your organization, eliminating the middleman and providing greater peace of mind.

Easy and Cost-Effective Marketing

Using the best SMS marketing platform available, you can blast messages to your customers in minutes. Customize each message and engage with your supporters on their terms. You can do it all from a single platform, taking advantage of analytics to understand your campaigns' performance and fine-tune your messaging for the highest ROI possible without spending a fortune.

Author Resource:-

Emily Clarke writes about customer messaging and engagement solutions including SMS services and mobile notifications tools. You can find her thoughts at SMS services tool blog.