No matter what type of business you run, keeping your sales team up to date with the latest tools can make a big difference in productivity and success. Digital technology provides so many opportunities for sales professionals these days to quickly access powerful tools, but with so many options available, it can be difficult for business owners to know where to turn.

If you’re having a challenging time figuring out how to help your sales team, below are three essential tools they need to be their best:

1. An Enablement Platform

A sales enablement platform is a software platform that promotes efficiency in sales. In most cases, a sales enablement platform will combine several tools and resources into one location where sales team members can engage in reporting, learning, communication and networking.

Additionally, these platforms usually include customer-facing execution tools that allow sales professionals to interface with leads and customers in one central location. This also provides a way to gather reporting data to track other important sales metrics.

2. Project Management Platform

Although you likely have project managers on your team, your sales team still needs access to project management platforms. These are software solutions that show what various teams are working on at a given time, and they help to keep everyone on track.

You can use project management software to communicate goals with sales team members, and these solutions also incorporate real-time chat functionality to allow team members to talk with one another inter-office or intra-office. As many sales professionals work in the field or from remote locations, this networking capability can be invaluable for productivity.

3. Reporting Tools

Reporting software is also vital for sales teams to integrate data. Reporting software may be rolled into other platforms, but you can also use dedicated reporting software that sends out data to other pieces of software through an API. This allows sales professionals to input their numbers for the day, week or month, and with the press of a button, all of your platforms are updated with fresh data that can then be used to make key decisions.

Author Resource:-

Emily Clarke writes about sales management, engagement and team motivation service. You can find her thoughts at sales performance blog.