When it comes to email marketing and SMS marketing, the quality of your messages is important, but how each message flows matters too. To be effective, your marketing messages need to flow in an order that makes sense and works to achieve the final sales goal. In some cases, it makes more sense to use dynamic messaging to alter message flow based on certain conditions.

If you’re not sure how to use dynamic message flow to bolster your email or SMS marketing efforts, below are some tips:

Use a Message Flow Builder Tool

Perhaps the most important thing you can do when creating a dynamic message flow is to use professional builder tools to make life easier. A dynamic message flow builder solution can help your company craft engaging messages that make sense to the end user and work within the framework of your company’s goals.

A dynamic message flow builder may also allow you to create and try different variations of an overall messaging theme to see which one works best. Testing before sending out marketing or onboarding messages is important, and having the ability to try different message flows first to see which fits can save your company a lot of time.

Track Conversions

One of the main goals of creating a dynamic message flow is to walk customers, prospects, and leads through a pre-defined journey. This journey changes with user input, but the end goal is to drive conversion actions of different types.

To ensure your dynamic messaging is serving its intended purpose, you’re going to want to track conversion actions. To do this, include links in your messages and then use code to track conversions. If, for example, you want to see how effective a dynamic message flow is for getting customers to sign up for a newsletter, include a tracking code that is embedded in a link that gets sent to customers.

Use Synonyms for User-Entered Data

When asking a user an open-ended question, try to include synonyms for common responses. These should include typos and common misspellings since you can’t always count on getting perfect responses. By including synonyms, your message flow software will automatically convert incorrect data to save time in analyzing responses later.

Author Resource:-

Emily Clarke writes about customer messaging and engagement solutions including SMS services and mobile notifications tools. You can find her thoughts at in-app messages blog.