The rise of ecommerce has been a boon for businesses and consumers alike. It makes it easier to buy items as a consumer. However, it has also made it much easier to return items. With the cost of product returns rising and eating into company budgets, it’s time to combat these expenses. Whether it’s partnering with product review services where experts can explain why they actually use your products or offering better information about each item on your website, here are a few ways your company can help prevent returns.
Returns Are a Rising Problem
The rate of product returns has been constantly rising over the past few years. Plus, ecommerce returns far outnumber brick-and-mortar returns. Processing those returns often costs companies more than half of the item’s original cost, and many returned items simply end up in landfills. With nearly a third of all products purchased online being returned to retailers, it’s costing retailers billions of dollars. This cost is only going to increase unless businesses start combatting returns.
Do the Products Match the Description?
One major problem that leads to returns is the product not matching its description on your website. They don’t align with consumer expectations, and the product is returned. Customers often rely on product descriptions, photos, and reviews when they make a purchase online. When shopping online, however, it’s too easy to fall victim to fake reviews and misleading information. The product arrives, and reality doesn’t live up to the customer’s expectations. One way to solve this problem is to partner with a product education platform that also acts a video creative agency to showcase your product being used in a variety of different scenarios. It helps consumers get a better sense of the product and properly set their expectations.
Buying Products but Intending to Return Them
A common consumer practice is “bracketing,” or buying multiple products from different stores before deciding which to keep and which to return. It’s a way for a consumer to compare the items first-hand. However, you can combat this with proper product education. In fact, an educated consumer returns products fifty percent less. That’s why finding explainer video companies that provide the right type of product education is key. The Desire Company uses expert testimony in their videos that can help your customers trust your product without thinking they might return it later. The expert compares similar products as the consumer would, showing how each one works, who they are meant for, and how each feels. The authority and authenticity of an expert review helps consumers make the right purchase decision for their lifestyle.
Lack of Product Education
Shoppers may have expectations about how electronics work or how apparel fits. If the item doesn’t work properly or the size is completely wrong when it arrives, they will likely return it. Both tech and apparel see higher returns as a result of these factors. Thankfully, it’s easy to better educate consumers about your products. The best education comes from a reliable source, and there’s no source more trustworthy than an industry expert who actually uses your product. As a plus, your customers get to see how it functions, helping them decide whether it’s a good fit for them and reducing their chances of returning it.
About The Desire Company
Honest advice matters more than ever. In a sea of influencers who don’t use the products they promote, The Desire Company endeavors to provide transparent advice and unscripted insights from real experts. These experts share hard-earned knowledge from their dedication to the industries they know best. The Desire Company creates video content focused on products the Pros actually use and swear by. Expert testimonies allow your brand to evaluate useful feedback and qualified opinions while also giving your products the authenticity they need to stand out amongst all the misinformation. You can share wisdom that’s typically reserved for those in the know directly with your consumers. That’s how they can stay informed, not influenced.
Learn how product videos with experts can help your brand avoid unnecessary returns at https://brands.thedesirecompany.com
Original Source: https://bit.ly/3W6bOm6