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The Desire Company
  1. 4 Reasons Why Your Brand Should Turn to Experts Instead of Influencers
  2. What Is #Deinfluencing and How Can It Help Your Brand?
  3. The Rising Cost of Product Returns and How to Combat It
  4. 4 Tips for Building Trust with Younger Generations of Shoppers
  5. 4 Ways to Help Consumers Better Understand Your Products
  6. 4 Tips for Improving eCommerce in Our Modern World
  7. 4 Tips to Help Improve Your Clothing Brand’s Online Shopping Experience
  8. 3 Tips to Help Your Summer Travel Gear Stand Out From Competitors
  9. 4 Tips for Creating a More Authentic Product Review Video
  10. 4 Things to Know About Driving Retail Engagement with Video Content
  11. 4 Areas of Focus to Help Increase Online Clothing Sales
  12. 4 Ways Expert Video Reviews Affect Purchase Decisions
  13. How Expert-Driven Video Content Can Help Your Retail Media Network Stand Out
  14. 4 Benefits of Using Video Content for Product Promotion
  15. 4 Tips for Building Brand Credibility Through Expert Video Content
  16. 3 Tips for Featuring Professionals in Tech Industry Video Marketing
  17. What the Proposed FTC Ban on Fake Reviews Means for Marketers
  18. 4 Tips for Retailers as You Prepare for Black Friday
  19. How Explainer Videos Can Help Product Pages
  20. Holiday Season Prep: 4 Ways to Build Brand Loyalty and Drive Sales
  21. 4 Ways Experts Help Give Consumers Buying Confidence
  22. 4 Ways to Kickstart Your Product Marketing In the New Year
  23. The FTC’s Fake Review Crackdown and How to Show Authenticity
  24. Deinfluencing, the FTC, and How to Capitalize on Expert Influencers
  25. Effectively Marketing a New Product Online: Dos and Don’ts
  26. 3 Keys to a Successful Tech Product Launch
  27. Elevate Your Skincare Brand: 5 Tips for Better Marketing in the New Year
  28. The Role of Authenticity in Fitness Marketing: Inform, Don’t Influence
  29. 4 Tips for Generating FTC-Compliant Reviews and Content
  30. How Expert Reviews Can Help Your Spring Collection
  31. Influencers vs. Experts: Who Should Review Your Products?
  32. 4 Ways Using Expert Testimony Can Help Your Kitchenware Stand Out
  33. 4 Benefits of Explainer Videos in Product Marketing
  34. 4 Tips to Help Prepare Your Product Launch for Success
  35. 4 Marketing Tips to Make Your Fitness Products Stand Out
  36. The Vampire Effect, Celebrities, and How to Market Your Products with Experts
  37. Cut Through the Hype: 4 Ways to Educate Customers
  38. 4 Marketing Steps to Take Ahead of Your Summer Product Launch
  39. Help Your Tech Products Stand Out with These 4 Marketing Tips
  40. XGC vs. UGC: Which Is Best for Your Marketing Campaign?
  41. 3 Ways to Stand Out in a Digitally Literate Market
  42. 3 Types of Experts That Can Boost Your Makeup Brand’s Credibility
  43. 4 Tips to Make Your Kitchenware Product Launch a Success
  44. 4 Tips to Help Reduce Return Rates
  45. 4 Reasons Why Video Is Better Than Text for Your Product
  46. 5 Questions to Ask When Considering Experts Over Influencers for Videos
  47. 4 Reasons to Educate at the Point of Purchase
  48. How Can Content Featuring Experts Save Your Brand Money?
  49. 4 Advantages to have Explainer Videos for Your Product
  50. 4 Services to Look for in a Promotional Video Production Company
  51. How to Bring Authenticity to Your Product Reviews
  52. How Fake Reviews Affect Your Product and What You Can Do About It
  53. 4 Types of Explainer Videos to Create for Your Product or Brand
4 Tips for Building Trust with Younger Generations of Shoppers {{ currentPage ? currentPage.title : "" }}

Everywhere you go on social media, influencers are hyping up products. But do they really use them? That’s a question younger generations are asking, especially Gen Z.

Younger consumers are quickly losing trust in influencers and the products they recommend. Just look at the #Deinfluencing movement. Plus, it’s not just the influencers that aren’t reliable—you might also encounter a flood of fake reviews from bots while shopping online.

But you don’t have to fall into those traps. Here’s how partnering with a product education platform that also acts as an explainer video production company can help you build trust with a new generation of shoppers.

Combatting Fake Reviews

Can reviews on a website be trusted? The marketplace is flooded with reviews, and it’s not uncommon that many of them are paid reviews or written by bots. They simply aren’t real. These reviews exist only to pump up numbers, self-inflating the product to look better.

Despite companies facing fines over fake reviews, they still exist. When a fake review burns a customer, they are unlikely to buy from that brand again. How can you combat this? Partner with explainer video companies that also function as a full product education platform by featuring expert reviews. An expert can demonstrate how to use the product and give their honest take on it. What could be better for building trust?

Plus, it’s a video, not text. An authentic video review is something you just can’t fake.

Followers Do Not Equal Credibility 

Younger generations no longer find influencer recommendations credible. Just because they have a large follower count does not mean they use the product or know how to use it best.

Instead, consumers know that influencers are being paid to promote products. This can turn younger generations away from your brand.

They don’t just want information on the product’s features; they want someone who is truly passionate about the product to give them useful information. What are the use cases? What problems can the product solve? Providing actual insight is far better than a surface-level recommendation of the product.

Utilize Experts Who Know Your Products

Professionals who use your products are the best sources of expert-level knowledge. They use your product every day.

Would you rather partner with an influencer who just got your product read a list of features you sent them? Or would you prefer a professional chef showing off how they use your product in their kitchen?

Because they use the product, they know exactly how and when to use it. They know what features to look for and other details that can only come from experience.

Compare and Contrast with Similar Products

Another way to gain trust is through honest compare and contrast videos. A professional in the industry that uses your product has probably also used similar products. Having them compare and contrast your product with others can greatly increase trust in potential customers, especially younger consumers.

Creating this type of content with a promotional video production company that provides a complete product education solution can help lend authenticity, credibility, and a sense of honesty to any product your brand wants to promote.

About The Desire Company

The Desire Company knows that honest advice matters more than ever. They aim to help you harness the power of unscripted truth from real experts at the top of their industry. Thanks to their real-world familiarity with your products, their reviews stand out in the crowd of influencers who don’t even use the products they promote. Instead of a simple creative agency or video production company—The Desire Company is a complete product education solution that combines content strategy, expert vetting, and matching with their vast Pro Community, video embed technology, and media distribution. Expert wisdom is normally reserved for those in the know. But now, you can share it with your potential customers to make sure they stay informed, not influenced.

Learn more about how expert testimony can help build trust for your consumers at https://brands.thedesirecompany.com

Original Source: https://bit.ly/45Lps2m

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