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The Desire Company
  1. 4 Reasons Why Your Brand Should Turn to Experts Instead of Influencers
  2. What Is #Deinfluencing and How Can It Help Your Brand?
  3. The Rising Cost of Product Returns and How to Combat It
  4. 4 Tips for Building Trust with Younger Generations of Shoppers
  5. 4 Ways to Help Consumers Better Understand Your Products
  6. 4 Tips for Improving eCommerce in Our Modern World
  7. 4 Tips to Help Improve Your Clothing Brand’s Online Shopping Experience
  8. 3 Tips to Help Your Summer Travel Gear Stand Out From Competitors
  9. 4 Tips for Creating a More Authentic Product Review Video
  10. 4 Things to Know About Driving Retail Engagement with Video Content
  11. 4 Areas of Focus to Help Increase Online Clothing Sales
  12. 4 Ways Expert Video Reviews Affect Purchase Decisions
  13. How Expert-Driven Video Content Can Help Your Retail Media Network Stand Out
  14. 4 Benefits of Using Video Content for Product Promotion
  15. 4 Tips for Building Brand Credibility Through Expert Video Content
  16. 3 Tips for Featuring Professionals in Tech Industry Video Marketing
  17. What the Proposed FTC Ban on Fake Reviews Means for Marketers
  18. 4 Tips for Retailers as You Prepare for Black Friday
  19. How Explainer Videos Can Help Product Pages
  20. Holiday Season Prep: 4 Ways to Build Brand Loyalty and Drive Sales
  21. 4 Ways Experts Help Give Consumers Buying Confidence
  22. 4 Ways to Kickstart Your Product Marketing In the New Year
  23. The FTC’s Fake Review Crackdown and How to Show Authenticity
  24. Deinfluencing, the FTC, and How to Capitalize on Expert Influencers
  25. Effectively Marketing a New Product Online: Dos and Don’ts
  26. 3 Keys to a Successful Tech Product Launch
  27. Elevate Your Skincare Brand: 5 Tips for Better Marketing in the New Year
  28. The Role of Authenticity in Fitness Marketing: Inform, Don’t Influence
  29. 4 Tips for Generating FTC-Compliant Reviews and Content
  30. How Expert Reviews Can Help Your Spring Collection
  31. Influencers vs. Experts: Who Should Review Your Products?
  32. 4 Ways Using Expert Testimony Can Help Your Kitchenware Stand Out
  33. 4 Benefits of Explainer Videos in Product Marketing
  34. 4 Tips to Help Prepare Your Product Launch for Success
  35. 4 Marketing Tips to Make Your Fitness Products Stand Out
  36. The Vampire Effect, Celebrities, and How to Market Your Products with Experts
  37. Cut Through the Hype: 4 Ways to Educate Customers
  38. 4 Marketing Steps to Take Ahead of Your Summer Product Launch
  39. Help Your Tech Products Stand Out with These 4 Marketing Tips
  40. XGC vs. UGC: Which Is Best for Your Marketing Campaign?
  41. 3 Ways to Stand Out in a Digitally Literate Market
  42. 3 Types of Experts That Can Boost Your Makeup Brand’s Credibility
  43. 4 Tips to Make Your Kitchenware Product Launch a Success
  44. 4 Tips to Help Reduce Return Rates
  45. 4 Reasons Why Video Is Better Than Text for Your Product
  46. 5 Questions to Ask When Considering Experts Over Influencers for Videos
  47. 4 Reasons to Educate at the Point of Purchase
  48. How Can Content Featuring Experts Save Your Brand Money?
  49. 4 Advantages to have Explainer Videos for Your Product
  50. 4 Services to Look for in a Promotional Video Production Company
  51. How to Bring Authenticity to Your Product Reviews
  52. How Fake Reviews Affect Your Product and What You Can Do About It
  53. 4 Types of Explainer Videos to Create for Your Product or Brand
4 Areas of Focus to Help Increase Online Clothing Sales {{ currentPage ? currentPage.title : "" }}

Buying clothes online can be tricky. It’s hard to judge the exact size of individual items, which is why some retailers offer a trial period to try clothes on to make sure they fit. Harnessing the power of product review services and creating videos with authentic opinions can help improve customer trust in your brand. Demonstrating style recommendations for outfits can show customers how new styles might fit into their closet.

By answering questions customers didn’t know they had and solving problems they encounter when shopping with other retailers, you can help increase sales and improve trust in your brand. Here are four ways you can provide a better online apparel shopping experience.

Build Trust

One of the major problems with shopping online for clothes is that it’s difficult to build trust. How can you trust the size of an item without actually holding it? How can you determine its quality unless you can feel it with your own fingers and see the details up close? One way to earn trust is with video reviews.

Many online reviews are written by bots. But you can’t fake a real expert appearing on video. Partner with an expert in your industry, whether it’s an outdoor enthusiast who can review camping clothes or a fashion designer to highlight your luxury clothes. It’s an easy way to show your customers that you value honesty and transparency.

Minimize Returns

Another problem online retailers face is returns. Brands shell out millions of dollars each year just in returns and shipping. How can your company avoid this? It’s all about managing expectations. Wrong sizing, uninformed orders, or the product not being quite what they thought, are all common reasons for returns.

Partnering with a complete product education platform that also acts as a video creative agency can help your brand manage customer expectations. Using videos to show off the clothing and explore quality, fit, and other factors can help customers understand your product better and help them place their orders confidently.

Show the Fit

How would you feel if you ordered new clothes, paid for shipping, waited for them to arrive, opened the package, and immediately realized they wouldn’t fit? Pretty frustrated. Creating video content with explainer video companies is the perfect way to avoid this experience for your customers.

You can show off how every item in your collection fits. Sure, a still image of a model accompanied by some measurements and suggestions can give consumers a basic idea of how a piece might fit. But a video can show more angles and help you provide better recommendations, all with the help of a credible expert who knows what they’re talking about.

How Should They Style It?

Any individual piece of clothing might look great on its own, but plenty of customers can hesitate to purchase your products if they can’t picture how they’ll work with their existing wardrobe. Give examples of how to style your offerings in a variety of outfits. It’s an easy way to inspire customers and help them feel more comfortable adding an item to their cart.

Partner with a fashion designer who can walk customers through how to make their favorite styles can stand out in any look. This strategy is perfect for highlighting new items and bestsellers alike. How does a chic blouse look with your best-selling skirt? How can they wear their jeans for the upcoming season? When you showcase these types of examples, consumers can begin to feel connected to your products.

About The Desire Company

Consumers are always searching for brands they can trust. That’s why honest advice matters more than ever. But it’s hard to come by, and consumers can see right through influencers who don’t even use the products they promote. For a partner that can deliver a comprehensive content strategy rooted in unscripted truth, look no further than The Desire Company. They’re more than a simple creative agency or video production company. They’re a complete product education solution that combines content strategy, expert vetting, matching with their vast Pro Community, video embed technology, and media distribution. They make boosting your brand’s credibility easy, thanks to qualified opinions from real experts who actually use your products. When you want to help your customers stay informed, not influenced, The Desire Company has your back.

Learn how to solve your online clothing retailer problems at https://brands.thedesirecompany.com

Original Source: https://bit.ly/3Yo4Mdi

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