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The Desire Company
  1. 4 Reasons Why Your Brand Should Turn to Experts Instead of Influencers
  2. What Is #Deinfluencing and How Can It Help Your Brand?
  3. The Rising Cost of Product Returns and How to Combat It
  4. 4 Tips for Building Trust with Younger Generations of Shoppers
  5. 4 Ways to Help Consumers Better Understand Your Products
  6. 4 Tips for Improving eCommerce in Our Modern World
  7. 4 Tips to Help Improve Your Clothing Brand’s Online Shopping Experience
  8. 3 Tips to Help Your Summer Travel Gear Stand Out From Competitors
  9. 4 Tips for Creating a More Authentic Product Review Video
  10. 4 Things to Know About Driving Retail Engagement with Video Content
  11. 4 Areas of Focus to Help Increase Online Clothing Sales
  12. 4 Ways Expert Video Reviews Affect Purchase Decisions
  13. How Expert-Driven Video Content Can Help Your Retail Media Network Stand Out
  14. 4 Benefits of Using Video Content for Product Promotion
  15. 4 Tips for Building Brand Credibility Through Expert Video Content
  16. 3 Tips for Featuring Professionals in Tech Industry Video Marketing
  17. What the Proposed FTC Ban on Fake Reviews Means for Marketers
  18. 4 Tips for Retailers as You Prepare for Black Friday
  19. How Explainer Videos Can Help Product Pages
  20. Holiday Season Prep: 4 Ways to Build Brand Loyalty and Drive Sales
  21. 4 Ways Experts Help Give Consumers Buying Confidence
  22. 4 Ways to Kickstart Your Product Marketing In the New Year
  23. The FTC’s Fake Review Crackdown and How to Show Authenticity
  24. Deinfluencing, the FTC, and How to Capitalize on Expert Influencers
  25. Effectively Marketing a New Product Online: Dos and Don’ts
  26. 3 Keys to a Successful Tech Product Launch
  27. Elevate Your Skincare Brand: 5 Tips for Better Marketing in the New Year
  28. The Role of Authenticity in Fitness Marketing: Inform, Don’t Influence
  29. 4 Tips for Generating FTC-Compliant Reviews and Content
  30. How Expert Reviews Can Help Your Spring Collection
  31. Influencers vs. Experts: Who Should Review Your Products?
  32. 4 Ways Using Expert Testimony Can Help Your Kitchenware Stand Out
  33. 4 Benefits of Explainer Videos in Product Marketing
  34. 4 Tips to Help Prepare Your Product Launch for Success
  35. 4 Marketing Tips to Make Your Fitness Products Stand Out
  36. The Vampire Effect, Celebrities, and How to Market Your Products with Experts
  37. Cut Through the Hype: 4 Ways to Educate Customers
  38. 4 Marketing Steps to Take Ahead of Your Summer Product Launch
  39. Help Your Tech Products Stand Out with These 4 Marketing Tips
  40. XGC vs. UGC: Which Is Best for Your Marketing Campaign?
  41. 3 Ways to Stand Out in a Digitally Literate Market
  42. 3 Types of Experts That Can Boost Your Makeup Brand’s Credibility
  43. 4 Tips to Make Your Kitchenware Product Launch a Success
  44. 4 Tips to Help Reduce Return Rates
  45. 4 Reasons Why Video Is Better Than Text for Your Product
  46. 5 Questions to Ask When Considering Experts Over Influencers for Videos
  47. 4 Reasons to Educate at the Point of Purchase
  48. How Can Content Featuring Experts Save Your Brand Money?
  49. 4 Advantages to have Explainer Videos for Your Product
  50. 4 Services to Look for in a Promotional Video Production Company
  51. How to Bring Authenticity to Your Product Reviews
  52. How Fake Reviews Affect Your Product and What You Can Do About It
  53. 4 Types of Explainer Videos to Create for Your Product or Brand
4 Tips to Help Improve Your Clothing Brand’s Online Shopping Experience {{ currentPage ? currentPage.title : "" }}

Shopping for clothing online can be a challenge for any customer. Finding the right fit, imagining how to style a specific piece, and sifting through an endless sea of reviews all contribute to an experience with plenty of room for improvement. How can your brand help create a better online shopping experience for your customers?

From creating engaging content with one of the best explainer video companies you can find to connecting with fashion experts who can give their honest reviews and opinions about your products, the right strategies can help your brand gain the trust of potential customers.

All About the Fit

One major obstacle to confidently shopping for new clothes online is that it’s hard to tell how a certain piece might fit just by looking at photos. A few pictures of a model or a size chart with dimensions can help, but it still isn’t the most ideal option.

A product education platform that also acts as a promotional video production company can help you partner with a fashion expert who can explain all the most important details about your products in an informative video. The fashion expert can accurately describe how different body types can expect your products fit—a detail that’s not always easy to convey with pictures alone.

Because stylists are experts in their field, their advice is authentic and credible. They’ve formed their opinions through years of experience, but your customers can take that wisdom into account from the very beginning.

How to Style an Outfit

Partnering with an explainer video production company that also acts as a complete product education platform gives you an advantage in connecting with stylists that have the expertise to provide helpful tips on styling an outfit with your products. They already wear your clothing and craft their favorite with it, so they know how to help potential customers decide what might work best for their current style.

Instead of reading an article and being left to guess whether a piece could work with the rest of their wardrobe, you can provide a video with a few options to get your customer’s imagination turning. The goal is to educate them about your products, inspiring them to try new pieces from your collection to create fun outfits.

Real Reviews

Professionals can also provide reviews that are more credible than the average person. They know high-quality fabrics and stitching techniques, and they can highlight those details in your products.

For many online clothing retailers, not all the reviews on their products are credible. They might be written by bots used to bolster numbers. A video review from an expert is something you can’t fake. The expert simply gives their honest, professional opinions on your clothing line.

Providing a comprehensive overview helps earn the trust of potential customers, creating a relationship that inauthentic reviews can’t match.

Don’t Rely on Influencers

Influencer partnerships work seem to work well for hyping viral products. Sure, they might be able to throw on any piece of clothing and show it off to their large following.

But they’re not a professional stylist. How do you know whether they even wear your products when the cameras are off? Influencers can’t provide the type of informed opinions that industry professionals can. It’s always better to inform your audience than influence them.

You will make a stronger connection with potential customers and earn their trust with honesty. As a result, they may even be more likely to return as repeat customers.

About The Desire Company

Consumers want to buy products from brands they can trust. Many people believe influencers don’t even use the products they promote, so honest advice matters more than ever. With a bit of help, you can provide potential customers with honest advice from real experts who actually use your products. The Desire Company isn’t a simple creative agency or video production company. They’re a complete product education solution that combines content strategy, expert vetting, matching with their vast Pro Community, video embed technology, and media distribution to provide a comprehensive solution for your content strategy. The Desire Company connects your brand with real professionals at the top of their industry to share their expert wisdom and qualified opinions about your products. That means your customers can stay informed, not influenced.

Learn how expert testimony can improve your clothing brand’s online shopping experience at https://brands.thedesirecompany.com

Original Source: https://bit.ly/46tJxL7 

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