{{ wiki.title }}
{{ wiki.title }}
The Desire Company
  1. 4 Reasons Why Your Brand Should Turn to Experts Instead of Influencers
  2. What Is #Deinfluencing and How Can It Help Your Brand?
  3. The Rising Cost of Product Returns and How to Combat It
  4. 4 Tips for Building Trust with Younger Generations of Shoppers
  5. 4 Ways to Help Consumers Better Understand Your Products
  6. 4 Tips for Improving eCommerce in Our Modern World
  7. 4 Tips to Help Improve Your Clothing Brand’s Online Shopping Experience
  8. 3 Tips to Help Your Summer Travel Gear Stand Out From Competitors
  9. 4 Tips for Creating a More Authentic Product Review Video
  10. 4 Things to Know About Driving Retail Engagement with Video Content
  11. 4 Areas of Focus to Help Increase Online Clothing Sales
  12. 4 Ways Expert Video Reviews Affect Purchase Decisions
  13. How Expert-Driven Video Content Can Help Your Retail Media Network Stand Out
  14. 4 Benefits of Using Video Content for Product Promotion
  15. 4 Tips for Building Brand Credibility Through Expert Video Content
  16. 3 Tips for Featuring Professionals in Tech Industry Video Marketing
  17. What the Proposed FTC Ban on Fake Reviews Means for Marketers
  18. 4 Tips for Retailers as You Prepare for Black Friday
  19. How Explainer Videos Can Help Product Pages
  20. Holiday Season Prep: 4 Ways to Build Brand Loyalty and Drive Sales
  21. 4 Ways Experts Help Give Consumers Buying Confidence
  22. 4 Ways to Kickstart Your Product Marketing In the New Year
  23. The FTC’s Fake Review Crackdown and How to Show Authenticity
  24. Deinfluencing, the FTC, and How to Capitalize on Expert Influencers
  25. Effectively Marketing a New Product Online: Dos and Don’ts
  26. 3 Keys to a Successful Tech Product Launch
  27. Elevate Your Skincare Brand: 5 Tips for Better Marketing in the New Year
  28. The Role of Authenticity in Fitness Marketing: Inform, Don’t Influence
  29. 4 Tips for Generating FTC-Compliant Reviews and Content
  30. How Expert Reviews Can Help Your Spring Collection
  31. Influencers vs. Experts: Who Should Review Your Products?
  32. 4 Ways Using Expert Testimony Can Help Your Kitchenware Stand Out
  33. 4 Benefits of Explainer Videos in Product Marketing
  34. 4 Tips to Help Prepare Your Product Launch for Success
  35. 4 Marketing Tips to Make Your Fitness Products Stand Out
  36. The Vampire Effect, Celebrities, and How to Market Your Products with Experts
  37. Cut Through the Hype: 4 Ways to Educate Customers
  38. 4 Marketing Steps to Take Ahead of Your Summer Product Launch
  39. Help Your Tech Products Stand Out with These 4 Marketing Tips
  40. XGC vs. UGC: Which Is Best for Your Marketing Campaign?
  41. 3 Ways to Stand Out in a Digitally Literate Market
  42. 3 Types of Experts That Can Boost Your Makeup Brand’s Credibility
  43. 4 Tips to Make Your Kitchenware Product Launch a Success
  44. 4 Tips to Help Reduce Return Rates
  45. 4 Reasons Why Video Is Better Than Text for Your Product
  46. 5 Questions to Ask When Considering Experts Over Influencers for Videos
  47. 4 Reasons to Educate at the Point of Purchase
  48. How Can Content Featuring Experts Save Your Brand Money?
  49. 4 Advantages to have Explainer Videos for Your Product
  50. 4 Services to Look for in a Promotional Video Production Company
  51. How to Bring Authenticity to Your Product Reviews
  52. How Fake Reviews Affect Your Product and What You Can Do About It
  53. 4 Types of Explainer Videos to Create for Your Product or Brand
4 Tips for Improving eCommerce in Our Modern World {{ currentPage ? currentPage.title : "" }}

In our modern world, online shopping has skyrocketed. You might wonder whether consumer habits will ever shift back to brick-and-mortar stores. However, the convenience of online shopping gives a way to browse nearly anything imaginable without leaving home, which means eCommerce is here to stay.

Online retail sites are fighting for shoppers’ attention and business. From partnering with an explainer video production company that is also a full product education platform to enlisting product review services, here are some ways your site can stand out with an improved online shopping experience in our modern world.

Cut Through Review Chaff

One of the advantages of shopping online is easy access to product reviews. Shoppers will often go to outside sites to read reviews, even if they intend to buy from your site. The problem is, they don’t know which reviews they can trust. You want to provide all the information they need to make an informed decision on your site.

You can employ product review services to create video reviews that share all the relevant information. These are easier to digest than reading reviews. Partnering with an expert to explain and review your product not only lends credibility to the review but helps your customers make a purchasing decision.

Show, Don’t Tell

Part of the restrictions of an eCommerce site is that the consumer can’t use their senses to experience the product. They can’t hold it, see it in person, taste it, or smell it. They won’t be able to tell if clothes fit or test out the latest tech gadget. By partnering with a product education platform that also acts as a promotional video production company, you can share the most important information.

Experts in your product’s field can show off your product. Instead of telling the potential customer about the product, an expert’s review can show them what to expect. The expert can speak to its functionality, demonstrating how your product is used. Instead of simply guessing from product photos, consumers can get a better idea of its size, texture, fit, and other qualities, all delivered by a professional who uses your product.

Use Video Review to Compare and Contrast

Another way you can utilize experts in videos is by comparing and contrasting with other similar products. Having a professional chef compare and contrast your product, such as a knife, with other knives can help show use cases, pros, and cons.

This lends authenticity to the video and helps show how and why your product is unique from an expert’s perspective. It can also help the consumer determine if your product will suit their needs. Plus, it’s far more educational and engaging than alternatives, like influencer promotion.

Educate, Don’t Influence

It might seem like influencers are improvement for selling your products and that they can extend your brand’s reach. However, they often don’t actually use your products. They can influence consumers and hype up any product, but they can’t educate your consumer base.

Experts can. They use your product every day, so they simply have to speak from experience. Partnering with experts instead of influencers can be a significant improvement for your site, helping give potential customers the information they need to make informed decisions with knowledge from someone who knows your product inside and out.

About The Desire Company

The Desire Company knows that honest advice matters more than ever. They aim to help you harness the power of unscripted truth from real experts at the top of their industry. Thanks to their real-world familiarity with your products, their reviews stand out in the crowd of influencers who don’t even use the products they promote. Instead of a simple creative agency or video production company—The Desire Company is a complete product education solution that combines content strategy, expert vetting, and matching with their vast Pro Community, video embed technology, and media distribution. Expert wisdom is normally reserved for those in the know. But now, you can share it with your potential customers to make sure they stay informed, not influenced.

Learn how you can improve your brand awareness with expert videos at https://brands.thedesirecompany.com

Original Source: https://bit.ly/3MX9cTi

{{{ content }}}