Whether you manage a retail media network or you’re purchasing ad space in one, you want your brand and products to stand out. One of the best ways to grab consumers’ attention is with a full product education platform with capabilities beyond a typical explainer video production company. Specifically, you want to find a partner that can connect you with experts to appear in your videos and offer a boost of credibility and authenticity more and more consumers are coming to expect. Here’s how you can make it happen.

Experts Provide Valuable Insights

First and foremost, any video you use to promote your products should show that experts really use and trust your offerings. Experts can then show how to use your products because they already use them in their daily lives.

With a complete product education platform that also acts as a promotional video production company, you can enlist these kinds of experts to appear in videos. They can speak about your products with the authority that comes with their years of experience.

One of the benefits of a retail media network is the opportunity to create a better customer experience, and expert testimony is an important part of improving the entire process.

Product Recommendations Consumers Trust

Which would a consumer trust more: An influencer who may or may not actually use your product or an expert who can authentically recommend your product based on their experience using it?

Thanks to advertising on a retail media network, you are already getting a level of access to targeted retail audiences that is hard to capitalize on otherwise. Using experts to connect with potential consumers, you can set your brand or product apart from the rest.

When product education platforms or explainer video companies feature experts in their videos, consumers get a resource offering recommendations they can trust, helping increase the chance of a sale.

Authentic Reviews

Experts can do more than just recommend your product—they can also review it. That means creating video content showing consumers a full picture of the product, comparing it to competitors, and presenting an honest opinion.

These reviews aren’t just meant to hype your products. They help build trust with consumers, who are then more likely to make a purchase. It sets your product apart from others on the retail media network with trust and connection with the consumers other brands can’t match.

Inform Instead of Influence

The key to making the most of ad space on a retail media network is to use the opportunity to inform your customers instead of influencing them.

Sure, influencers can generate excitement about a product based on their large following. But experts can inform your customers with the facts they need to confidently make a purchase.

They can show how and when to use your product, how often they use it in their daily routine, and why a consumer should make it part of their collection. When customers feel properly informed, they have a realistic picture of what to expect when they start using your product.

About The Desire Company

Honest advice matters more than ever, and that means consumers are looking for brands they can trust. The truth is, authenticity is hard to come by. In fact, many consumers don’t believe that influencers even use the products they promote. The Desire Company offers the perfect strategy to counteract this trend. They’re more than a simple creative agency or video production company. They’re a complete product education solution that combines content strategy, expert vetting, matching with their vast Pro Community, video embed technology, and media distribution. Industry experts have gained their hard-earned wisdom from years of experience, and now they can share their qualified opinions with your consumers. Dynamic video content from The Desire Company showcases unscripted truth and the authenticity your brand needs to stand out from the competition and connect with your audience.

Learn more about leveraging expert video content for retail media network success at https://brands.thedesirecompany.com

Original Source: https://bit.ly/3LdCjBF