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The Desire Company
  1. 4 Reasons Why Your Brand Should Turn to Experts Instead of Influencers
  2. What Is #Deinfluencing and How Can It Help Your Brand?
  3. The Rising Cost of Product Returns and How to Combat It
  4. 4 Tips for Building Trust with Younger Generations of Shoppers
  5. 4 Ways to Help Consumers Better Understand Your Products
  6. 4 Tips for Improving eCommerce in Our Modern World
  7. 4 Tips to Help Improve Your Clothing Brand’s Online Shopping Experience
  8. 3 Tips to Help Your Summer Travel Gear Stand Out From Competitors
  9. 4 Tips for Creating a More Authentic Product Review Video
  10. 4 Things to Know About Driving Retail Engagement with Video Content
  11. 4 Areas of Focus to Help Increase Online Clothing Sales
  12. 4 Ways Expert Video Reviews Affect Purchase Decisions
  13. How Expert-Driven Video Content Can Help Your Retail Media Network Stand Out
  14. 4 Benefits of Using Video Content for Product Promotion
  15. 4 Tips for Building Brand Credibility Through Expert Video Content
  16. 3 Tips for Featuring Professionals in Tech Industry Video Marketing
  17. What the Proposed FTC Ban on Fake Reviews Means for Marketers
  18. 4 Tips for Retailers as You Prepare for Black Friday
  19. How Explainer Videos Can Help Product Pages
  20. Holiday Season Prep: 4 Ways to Build Brand Loyalty and Drive Sales
  21. 4 Ways Experts Help Give Consumers Buying Confidence
  22. 4 Ways to Kickstart Your Product Marketing In the New Year
  23. The FTC’s Fake Review Crackdown and How to Show Authenticity
  24. Deinfluencing, the FTC, and How to Capitalize on Expert Influencers
  25. Effectively Marketing a New Product Online: Dos and Don’ts
  26. 3 Keys to a Successful Tech Product Launch
  27. Elevate Your Skincare Brand: 5 Tips for Better Marketing in the New Year
  28. The Role of Authenticity in Fitness Marketing: Inform, Don’t Influence
  29. 4 Tips for Generating FTC-Compliant Reviews and Content
  30. How Expert Reviews Can Help Your Spring Collection
  31. Influencers vs. Experts: Who Should Review Your Products?
  32. 4 Ways Using Expert Testimony Can Help Your Kitchenware Stand Out
  33. 4 Benefits of Explainer Videos in Product Marketing
  34. 4 Tips to Help Prepare Your Product Launch for Success
  35. 4 Marketing Tips to Make Your Fitness Products Stand Out
  36. The Vampire Effect, Celebrities, and How to Market Your Products with Experts
  37. Cut Through the Hype: 4 Ways to Educate Customers
  38. 4 Marketing Steps to Take Ahead of Your Summer Product Launch
  39. Help Your Tech Products Stand Out with These 4 Marketing Tips
  40. XGC vs. UGC: Which Is Best for Your Marketing Campaign?
  41. 3 Ways to Stand Out in a Digitally Literate Market
  42. 3 Types of Experts That Can Boost Your Makeup Brand’s Credibility
  43. 4 Tips to Make Your Kitchenware Product Launch a Success
  44. 4 Tips to Help Reduce Return Rates
  45. 4 Reasons Why Video Is Better Than Text for Your Product
  46. 5 Questions to Ask When Considering Experts Over Influencers for Videos
  47. 4 Reasons to Educate at the Point of Purchase
  48. How Can Content Featuring Experts Save Your Brand Money?
  49. 4 Advantages to have Explainer Videos for Your Product
  50. 4 Services to Look for in a Promotional Video Production Company
  51. How to Bring Authenticity to Your Product Reviews
  52. How Fake Reviews Affect Your Product and What You Can Do About It
  53. 4 Types of Explainer Videos to Create for Your Product or Brand
4 Things to Know About Driving Retail Engagement with Video Content {{ currentPage ? currentPage.title : "" }}

Video content is a vital part of retail marketing. It can help drive sales by educating potential consumers, managing their expectations, and helping earn their trust. Finding a complete product education platform with the capabilities of an explainer video production company can help you reach your potential customers and get the benefits of increased sales and customer engagement. Here’s how your brand can make it happen.

Video Content for Enhanced Customer Engagement

A detailed description and an image of your product can only make a certain kind of impact on your customer. It doesn’t provide the visual storytelling that a video can. Images don’t appeal to the emotions of potential customers nearly as well. Videos from talented explainer video companies can help your brand build authentic connections with your customers.

Since the digital space is filled with fake reviews and influencer promotions for products they’ve never even used, authenticity is becoming the cornerstone of meaningful customer experience. They are more likely to engage with your brand when your content is authentic and honest. Effective engagement could even result in customers leaving comments on videos or creating their own reviews of your products.

Driving Sales Through Video Content

One of the main goals of video content is driving sales. When you partner with a full product education platform that can enhance the methods of a typical promotional video production company, you can create videos that showcase your products in action. The best way to do this is by collaborating with professionals who already know and use your product.

True experts can give compelling, authentic product demonstrations and reviews. That means your audience stays informed, not influenced. Consumers have largely turned away from influencer testimonies. Instead, they’re seeking authenticity. There’s no way to tell whether influencers use the products they promote. They’re all about generating hype.

An expert, on the other hand, can bring credibility to a video and show viewers how to use the products they’ve adopted in their daily routine. By giving honest opinions on your product and comparing and contrasting it to competitors, you can show why your brand stands out.

Expanding Reach and Brand Awareness

Leveraging engagement across platforms is an excellent way of utilizing video content. This leads to social media amplification across platforms where video is supported.

Depending on the video, it may also have the potential to go viral, leading to more eyes on your product. It could, for example, lead to the latest internet video trend. Or it could be highlighted by users familiar with #deinfluencing, the counterpoint to the trend of overhyped products recommended by influencers. You’ve got a more authentic strategy on your side.

Video’s Impact on Retail

If a picture is worth a thousand words, then a high-quality video is worth a thousand pictures. A video of your product can have a major, positive impact on your retail operation compared to strategies that overlook the power of video.

Embracing video content by partnering with a trusted product education platform could help increase sales, boost engagement, and strengthen the trust of your consumer base. Now that’s a strategy that makes an impact.

About The Desire Company

Consumers are always searching for brands they can trust. That’s why honest advice matters more than ever. But it’s hard to come by, and consumers can see right through influencers who don’t even use the products they promote. For a partner that can deliver a comprehensive content strategy rooted in unscripted truth, look no further than The Desire Company. They’re more than a simple creative agency or video production company. They’re a complete product education solution that combines content strategy, expert vetting, matching with their vast Pro Community, video embed technology, and media distribution. They make boosting your brand’s credibility easy, thanks to qualified opinions from real experts who actually use your products. When you want to help your customers stay informed, not influenced, The Desire Company has your back.

Learn how video content can enhance your brand at https://brands.thedesirecompany.com 

Original Source: https://bit.ly/3YgICcY

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