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The Desire Company
  1. 4 Reasons Why Your Brand Should Turn to Experts Instead of Influencers
  2. What Is #Deinfluencing and How Can It Help Your Brand?
  3. The Rising Cost of Product Returns and How to Combat It
  4. 4 Tips for Building Trust with Younger Generations of Shoppers
  5. 4 Ways to Help Consumers Better Understand Your Products
  6. 4 Tips for Improving eCommerce in Our Modern World
  7. 4 Tips to Help Improve Your Clothing Brand’s Online Shopping Experience
  8. 3 Tips to Help Your Summer Travel Gear Stand Out From Competitors
  9. 4 Tips for Creating a More Authentic Product Review Video
  10. 4 Things to Know About Driving Retail Engagement with Video Content
  11. 4 Areas of Focus to Help Increase Online Clothing Sales
  12. 4 Ways Expert Video Reviews Affect Purchase Decisions
  13. How Expert-Driven Video Content Can Help Your Retail Media Network Stand Out
  14. 4 Benefits of Using Video Content for Product Promotion
  15. 4 Tips for Building Brand Credibility Through Expert Video Content
  16. 3 Tips for Featuring Professionals in Tech Industry Video Marketing
  17. What the Proposed FTC Ban on Fake Reviews Means for Marketers
  18. 4 Tips for Retailers as You Prepare for Black Friday
  19. How Explainer Videos Can Help Product Pages
  20. Holiday Season Prep: 4 Ways to Build Brand Loyalty and Drive Sales
  21. 4 Ways Experts Help Give Consumers Buying Confidence
  22. 4 Ways to Kickstart Your Product Marketing In the New Year
  23. The FTC’s Fake Review Crackdown and How to Show Authenticity
  24. Deinfluencing, the FTC, and How to Capitalize on Expert Influencers
  25. Effectively Marketing a New Product Online: Dos and Don’ts
  26. 3 Keys to a Successful Tech Product Launch
  27. Elevate Your Skincare Brand: 5 Tips for Better Marketing in the New Year
  28. The Role of Authenticity in Fitness Marketing: Inform, Don’t Influence
  29. 4 Tips for Generating FTC-Compliant Reviews and Content
  30. How Expert Reviews Can Help Your Spring Collection
  31. Influencers vs. Experts: Who Should Review Your Products?
  32. 4 Ways Using Expert Testimony Can Help Your Kitchenware Stand Out
  33. 4 Benefits of Explainer Videos in Product Marketing
  34. 4 Tips to Help Prepare Your Product Launch for Success
  35. 4 Marketing Tips to Make Your Fitness Products Stand Out
  36. The Vampire Effect, Celebrities, and How to Market Your Products with Experts
  37. Cut Through the Hype: 4 Ways to Educate Customers
  38. 4 Marketing Steps to Take Ahead of Your Summer Product Launch
  39. Help Your Tech Products Stand Out with These 4 Marketing Tips
  40. XGC vs. UGC: Which Is Best for Your Marketing Campaign?
  41. 3 Ways to Stand Out in a Digitally Literate Market
  42. 3 Types of Experts That Can Boost Your Makeup Brand’s Credibility
  43. 4 Tips to Make Your Kitchenware Product Launch a Success
  44. 4 Tips to Help Reduce Return Rates
  45. 4 Reasons Why Video Is Better Than Text for Your Product
  46. 5 Questions to Ask When Considering Experts Over Influencers for Videos
  47. 4 Reasons to Educate at the Point of Purchase
  48. How Can Content Featuring Experts Save Your Brand Money?
  49. 4 Advantages to have Explainer Videos for Your Product
  50. 4 Services to Look for in a Promotional Video Production Company
  51. How to Bring Authenticity to Your Product Reviews
  52. How Fake Reviews Affect Your Product and What You Can Do About It
  53. 4 Types of Explainer Videos to Create for Your Product or Brand
3 Tips to Help Your Summer Travel Gear Stand Out From Competitors {{ currentPage ? currentPage.title : "" }}

Are you looking for ways to help your summer travel gear stand out from the crowd? When potential consumers shop online and see thousands of reviews of similar products, how can you make yours the most appealing option?

One great strategy is to start by earning trust. As an example, many of those reviews might be written by bots, meaning they are false reviews that aren’t credible. You can earn a new customer’s trust with product review services, like videos featuring professionals who use your travel gear and can offer credible reviews of your products. Here are a few tips to make sure you’re on the right track.

Use Experts in Explainer Videos

The first step is to research explainer video companies to find a partner that is also a complete product education platform. The best platform will help you partner with experts in the field to make explainer videos. They can help explain how to use your travel gear, the best season to use it, and tips for making the most of your products.

Experts who actually use your products, whether it’s a travel reviewer or a businessperson who is always taking work trips, can help your brand connect to your audience. They can accurately explain your products because they use them. Experts help build trust with your audience because they have the wisdom that comes from lived experience. It isn’t a random person explaining your product. Instead, you’ve partnered with someone who actually travels for a living and uses your products every time.

Offer Credible Luggage Reviews

Expert testimony can also help add credibility and legitimacy to your reviews. Instead of thousands of generic reviews, the power of one expert video review of your product speaks volumes to the reliability of your product.

Someone who knows luggage and travel, such as a travel critic, can highlight everything there is to love about your product. This format carries far more weight than a random review. When your goal is to connect and build trust with your audience, credibility is the name of the game.

Give Wellness and Travel Tips by Highlighting Your Gear

Partner with a video creative agency to create more than just reviews and explanations of your product. Use the same experts to give general wellness and travel tips by showing how your gear can help achieve your customers’ goals. This way, the advice can be directly related to your product.

You want the expert’s advice to be actionable for travelers, whether it applies to a vacation, business trip, or worldwide excursion. Giving tips on how to pack your top-selling bag for a summer backpacking trip in Europe shows off your product and gives potential customers more reasons to choose your gear.

Avoid Influencers

Many brands have gravitated toward using influencers to hype their products. The problem with this strategy is that most consumers don’t believe influencers actually use the products they’re being paid to promote.

Can you be sure that the influencer has really traveled with your product? Do they know how to use it? Or are they reading from a script with a delivery that doesn’t feel authentic? If they don’t use your products, they aren’t qualified to speak about it with authority to your audience.

In the end, influencers can do more harm than good because they can’t give an accurate review of it. Your goal should always be to inform your audience, not influence them.

About The Desire Company

Consumers want to buy products from brands they can trust. Many people believe influencers don’t even use the products they promote, so honest advice matters more than ever. With a bit of help, you can provide potential customers with honest advice from real experts who actually use your products. The Desire Company isn’t a simple creative agency or video production company. They’re a complete product education solution that combines content strategy, expert vetting, matching with their vast Pro Community, video embed technology, and media distribution to provide a comprehensive solution for your content strategy. The Desire Company connects your brand with real professionals at the top of their industry to share their expert wisdom and qualified opinions about your products. That means your customers can stay informed, not influenced.

Find out how the Desire Company can help your summer travel products stand out at https://brands.thedesirecompany.com

Original Source: https://bit.ly/46GxcmT

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