A consumer buys your product, opens it up, and tries it out for the first time. Maybe they use it incorrectly, get frustrated, and want to send it back. Maybe it didn’t fit their process well. Maybe the instructions weren’t clear. Maybe their expectations weren’t quite right. Whatever the case may be, you may have lost a customer and have to process a return.
If you can better educate your consumers and help them understand your product better, this entire scenario can be avoided. Whether you are partnering with explainer video companies, enlisting the help of an expert, or simply showing how to use your product, you can better manage expectations and keep customers happy. Here’s everything you need to know.
Enlist Experts
One of the first steps you can take to better educate consumers about your products is to enlist the help of experts. Who uses your product? If it’s clothing, maybe you enlist professional designers or models. If it’s a kitchen item, find professional chefs who use your product.
When you enlist product review services, look for a strategy that matches you with experts in the right field. Experts are people who use your product, know the use cases, and can help explain the product better than the average consumer. Their review can give your product credibility. Expert testimony shows that they trust your product, and potential customers can expect to do the same.
Post Videos
Reading about your product is one thing, but actually being able to see how it works can take customer understanding to a whole new level. Videos are the best way to present information about your product, especially if they are paired with text.
Working with a video creative agency can help you create the content you need to better inform your consumers about your products. The right partner will connect you with experts and help produce high-quality videos, distributing across both organic and paid social channels. They’re perfect for your own site or other marketplaces, extending your educational reach.
Utilize Demonstrations
How-to videos can easily help manage potential customers’ expectations. They see how to use the product, what to expect, and get a demonstration of different use cases. The key, of course, is using professionals who excel in their jobs as the ones in front of the camera.
They can demonstrate how to use your item because they are the ones who actually use it regularly. They know how and when to use it. They know how the clothes fit, when to wear them, and which other styles to pair them with to create a fashionable outfit. An average user might be able to demonstrate these but not as effectively or authentically as a professional.
Skip the Influencers
You may think influencer partnerships are good for optics due to their following on social media. The problem is that they are not well-versed in your products or designs. They don’t know the use cases, and your products aren’t part of their daily routine.
They might have reach, but they don’t have credibility or authority. They can’t properly teach your potential consumers about the product because they aren’t consumers themselves. The truth is, influencers are not the best choice if you want to educate potential customers and help them better understand your product. Instead, trust the pros.
About The Desire Company
The Desire Company knows that honest advice matters more than ever. They aim to help you harness the power of unscripted truth from real experts at the top of their industry. Thanks to their real-world familiarity with your products, their reviews stand out in the crowd of influencers who don’t even use the products they promote. Instead of a simple creative agency or video production company—The Desire Company is a complete product education solution that combines content strategy, expert vetting, and matching with their vast Pro Community, video embed technology, and media distribution. Expert wisdom is normally reserved for those in the know. But now, you can share it with your potential customers to make sure they stay informed, not influenced.
Find out how the Desire Company can help educate your customers at https://brands.thedesirecompany.com
Original Source: https://bit.ly/3oNuQ4t