The adult toy industry has an appetite for research. There is a lot of data that can be collected about sexual wellness and the use of sex toys, but it's not just about collecting information; it's also about how that data is used.The adult toy industry wants to know what you think about their products and services, but they also want to know what you think about them as a brand or company. They want feedback on their packaging and marketing materials--what works well and what doesn't? They are interested in your purchasing habits when it comes time to buy something new (or bring back an old favorite). The more information they have at their fingertips, the better they can tailor their offerings so they appeal directly to each individual customer's needs instead of trying something generic that may not resonate with anyone at all!