The adult toy industry has an appetite for research. While it might not be at the top of your mind when you think of how toys are made, there's actually a lot of science involved in creating the best products possible--and it's all thanks to data!Data collection can take place in many ways: surveys, focus groups and interviews with consumers; analysis of customer reviews on websites like Lovevib; even observing how people interact with products at trade shows or expositions (like Adult Novelty Expo). Collecting this information helps companies determine what their customers want and need from their products so they can make improvements over time.