The adult toy industry has an appetite for research. It's not a surprising fact, given that the adult toy industry is worth nearly $15 billion and growing every year. But why do they care about data? What kind of information do they want to collect, and how does it help them make better decisions about their eco-friendly couples long distance sex toys?The answer lies in understanding what makes a successful product or service in this space: it's all about what customers want (and need). And while there isn't one right way to approach these questions, there are plenty of wrong ones--which is why you'll see so many companies investing in market research before launching new lines or products.